Writer Anna Dorn follows Ohana Bam and his crew for a day, collecting surprising insights into what goes on behind the scenes in the life of a rising rapper.

An essay on the rebranded "dad hat," and how, like Normcore, it suggests something about a millennial need to adapt and be accepted, rather than stand out.

A new running shoe brand that's structured more like a skateboard brand than a Nike,

Last June, we chronicled the rise and fall of hip-hop's quintessential '90s brand, "for us, by us," aka FUBU, for a hard-earned story of business and branding.

"Social media is the laxative of the fashion system." The New York Times peeks into the changing world of fashion and how social media and the Internet are flipping the...

Alec Banks covers 10 things you need to know about StockX, the first "stock marketplace for sneakers" with an investment that can outperform Apple, Netflix, and Amazon.

"The building is a literal hot box. My eyeballs feel like they're made of velvet." What happens when a rapper has a collaborative weed release in LA and it's supposed...

“The idea of doing some sort of sterilized format was never of interest to us. If we’re going to do a show, let’s do a show.” Mikelle profiles the duo...

"On a good day, I look at a couple of hundred images and I see great new books coming up. On a bad day, I look at a couple of...

Take an Ian Connor co-sign, last week's launch party at DOPE on Fairfax, and the 6 months it took to execute their concept to market, and it's clear that SANDALBOYZ...

In this exclusive video feature, we spend the day getting to know the guys over at Mike Malbon's Los Angeles barbershop Frank's Chop Shop, to see how they've created a...

How Josh Stewart's initial distribution efforts for his critically-acclaimed "Static" video series escalated into Theories of Atlantis, a company that now distributes core skate brands like Polar and Traffic.