Blog
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High School Students Get A Crash Course in Sneaker Design and Marketing with Incorp[HER]ated
The way we shop and the reasons behind it have changed drastically over the years thanks to technology. Consumers are more intentional with how they spend their dollars...
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Jazerai Allen-Lord and Four Other Trailblazing Women Launch "It's A Man's World" Reebok Collab
The power of manifestation is not one to be underestimated. Jazerai Allen-Lord embodies what it means to walk—and talk—with intention. The former Kicks...
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REARRANGED :: Fred Durst on Fame, Finding Normalcy, and Fat Sneakers
Yesterday, photos of Fred Durst wearing The Hundreds X Osiris D3 2001 went somewhat viral in the streetwear world, aka they were the most popular new item on...
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I JUST CRUSH A LOT :: The Weird and Wonderful World of Osiris Stomping
Sometimes on the internet, you stumble into a treasure trove of weirdly satisfying yet inexplicably absurd content, and it haunts you. Whether it was the pimple popping video...
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The Lasting Legacy of the Nike Uptempo
A reminder of the halcyon days of the mid-90s, the Nike Uptempo is not only one of the brand’s most recognizable designs, but also its boldest. Initially created...
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HOW I GOT HERE :: Josh Luber of StockX
Josh Luber is the dream personified. Born and raised in Philly, the 41-year-old entrepreneur managed to turn a childhood passion into a multi-million dollar, global venture...
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How Mark Gainor and No.One Are Disrupting the Footwear Industry
No.One is handcrafting sneakers the way cobblers have for hundreds of years, one at a time, in a grueling, slow process. Why? We pick apart founder/head designer Mark Gainor for...
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The Real Story of the Osiris D3 and Its Designer Brian Reid
We're setting the record straight. Meet Brian Reid, the real designer of the Osiris D3 and the godfather of puffy skate shoes everywhere.
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The People's Brand :: Reebok's Understated Legacy
How does Reebok remain relevant with its low-key marketing approach and 30+ year old mainstay models? The answers point to heritage, reliability, & a homegrown fanbase. Jeremy Lugo explores.
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5 Non-Skate Shoes That Became Legendary in Skateboarding
Skaters are stubborn. Give them skate shoes to skate in, tons of them, sponsoring contracts, whatever, and they're likely to have the reflex to go dig out something else—from Timberlands...
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QUESTIONABLE :: Retracing the Strange History of Skate Shoe Design
"The timeline of footwear designed for skateboarding is odd, especially considering how paramount shoes are to the act itself." When the going gets weird, the weird turn pro. Anthony Pappalardo...