First, adidas greenlit a collaboration.  Then, we got access to the legendary Stan Smith.  But not just the run-of-the-mill Stan Smith, but the Stan Smith Vulc under adidas...

     I was a middle child.  Surprised?  Probably not.      The middle of three boys, in fact.  In a traditional immigrant household, where the first son...

A month or so ago, I was invited to speak on a panel amongst other entrepreneurs and community leaders.  I fielded questions about my career and shared wins and...

The last we left you, Rosewood looked something like this. That was three months ago.  In that time, we’ve been feverishly renovating The Hundreds Los...

Thank you to everyone who supported our Reebok Pump collaborative project this weekend.  It was a dream come true to work on these shoes with our Reebok family, and...

Ladies and gentleman, we are proud to debut the new RSWD. Like the first time we did this in 2007, we invite the world inside The Hundreds Los...

I don’t know about you guys, but these days, movie trailers are more sensational and hyped than the films themselves.  I mean, there are actually trailers to tease trailers now...

Sometimes the end is just the beginning. The Hundreds Los Angeles returns tomorrow, Black Friday, at 10am. 7909 Rosewood Ave.

This Friday, November 28, 2014, The Hundreds Los Angeles reopens on the corner of Fairfax and Rosewood. To commemorate the new RSWD, we’ll be offering a...

The real story behind The Hundreds. The Hundreds X Reebok “Coldwater” Pumps available at The Hundreds’ flagship locations – including the reopening of...

It’s always inspiring to check in with Kenny Scharf at his Los Angeles studio.  The fabled artist splits time between the coasts, but when he’s in town, you can usually...

In 1989, the Reebok Pump entered the fray of a booming marketplace and culture surrounding athletics sneakers.  Ignited by Nike Air and Jordan, solidified by Foot Locker and the shopping-mall...