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  • BEST OF THE BEST 2008 : THE BEST AND THE WORST.

    By Bobby Hundreds

    Barack Obama. Kristen Wiig. Heath. Rickrolling. Southern California fires. Colbert. iPhone. Portishead. The ’70s. Converse “Connectivity” Ad Campaign. TV on the Radio. VH1 “Love” Shows. Phelps. Entourage/Piven. Kobe. Boston. Twitter...

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  • TAKE IT BACK.

    TAKE IT BACK.

    By Bobby Hundreds

    If you don’t know where you came from, you don’t know where you’re headed. I’m sifting through some old photos, some of which I shot over a decade ago. Obviously,...

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  • LOGOMANIAC.

    LOGOMANIAC.

    By Bobby Hundreds

    Logos. I’ve always been enamored with logos. The idea that a brand, or company, or even an individual, can encompass their entire being into one single icon. And not only...

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  • AFTERSHOCKS.

    AFTERSHOCKS.

    By Bobby Hundreds

    You know what, it’s been a good minute since we’ve had a healthy earthquake. Back when we were kids, earthquakes were a fact of life in California, whatever happened to...

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  • SUMMER READING.

    SUMMER READING.

    By Bobby Hundreds

    I’m about to get onto a cross-country flight, so once again, I’m stacking up on the reading material. It’s kinda like I’ll be sitting on the toilet for the next...

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  • BLACK OWNED.  KOREAN OWNED.  L.A. OWNED.

    BLACK OWNED. KOREAN OWNED. L.A. OWNED.

    By Bobby Hundreds

    I’m not really sure what prompted me to write about the 1992 L.A. Riots tonight. Maybe it’s the unusually warm weather, or the recent...

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  • VOTE AGAH.

    VOTE AGAH.

    By Bobby Hundreds

    Most kids sweat the superheroes, the X-Men, the fantastical characters with special powers, opposing strengths and weaknesses, and accompanying storylines. For me, instead of comic books, I pored over Transworld,...

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  • THOUGHT BUBBLE.

    THOUGHT BUBBLE.

    By Bobby Hundreds

    As far back as I can remember, I drew cartoons. And as far back as I drew cartoons, I read Garfield. Jim Davis’ classic American comic strip...

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  • EVERYDAY STAPLE

    EVERYDAY STAPLE

    By Bobby Hundreds

    It’s raining (still), so I’m sitting here at home working on our newest Chronicle with Jeff Ng aka jeffstaple of Staple / The Reed Space. I’ll...

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  • HERE WE GO AGAIN.

    HERE WE GO AGAIN.

    By Bobby Hundreds

    If you’re reading this, you’ve come to our website to read about either our brand or something streetwear-related. And I know I’m supposed to do some kind...

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  • GIVE.

    By Bobby Hundreds

    To whom much is given, much is required, right? I mean, I love making retarded jokes and posting pictures of Wallace’s nuts on the blog everyday, but I think there’s...

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  • THE RETURN OF THE KINGS.

    THE RETURN OF THE KINGS.

    By Bobby Hundreds

    Have you heard of this word “skurban?” It’s a hotbutton catchphrase that’s been floating around the apparel industry for the moment. Not too long ago, young men’s street fashion was...

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