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  • ONWARD.

    ONWARD.

    By Bobby Hundreds

    Oh, the good parts, there are too many to list. Everything about my job is good, maybe even great. I get to draw pictures all day and travel to faraway...

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  • BREAKING DOWN THE WALLS.

    BREAKING DOWN THE WALLS.

    By Bobby Hundreds

    Hardcore. As a youth growing up in an inland Southern Californian suburb, I was often interrogated about the local hardcore music scene. From ignorant teenagers, confused adults, “What is it?...

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  • WE INVENTED THE REMIX.

    WE INVENTED THE REMIX.

    By Bobby Hundreds

    I had it all wrong. To me, imitation was the furthest thing from flattery. As a designer and architect of a Streetwear brand, nothing could be worse – especially in...

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  • DONDA.

    By Bobby Hundreds

    I don’t follow Kanye West on Twitter, but I don’t really have to. Everyone else around me does and they ReTweet or talk about what he’s saying regardless. Especially working...

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  • NEW YEAR'S REVOLUTION.

    By Bobby Hundreds

    2012 will be a year of Revolution. I’m not just talking politically. Although 1/3 of the world’s nations will hold elections this year, affecting over half of the...

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  • ADDENDUM.

    ADDENDUM.

    By Bobby Hundreds

    Thanks for all the positive feedback to the post on Abe. He actually passed away around this time of the...

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  • ABE.

    ABE.

    By Bobby Hundreds

    This may very well be the greatest The Hundreds story, never told. __________________________ As many of you already know, The Hundreds was conceived while Ben and I were...

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  • THE FRUIT DOESN'T FALL FAR FROM THE TREE.

    THE FRUIT DOESN'T FALL FAR FROM THE TREE.

    By Bobby Hundreds

    __________________ I travel the world and I know how fragile America’s position is as both a global economic leader and purveyor of Cool. Once upon a time, being American meant...

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  • BOB LEFSETZ IS MY HERO.

    By Bobby Hundreds

    I didn’t write this piece, Bob Lefsetz did. But it inspired my Saturday, so I thought I should share it with the rest of you. There so many...

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  • BRAND BUILDING.

    BRAND BUILDING.

    By Bobby Hundreds

    “Branding” is such a hotbutton catchphrase these days, isn’t it? When I was growing up, it was all about advertising, and then marketing, and now? Branding. Now that corporate America...

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  • SWORDFIGHT.

    SWORDFIGHT.

    By Bobby Hundreds

    This is not a hate post. …But it is a critique. I understand the power of collaboration projects between brands. I can...

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  • THE TIMES.

    THE TIMES.

    By Bobby Hundreds

    I’m not sure why, but I’m entirely obsessed with the state of print media, especially when it comes to magazines and newspapers. Nathan Olivarez-Giles asked me about that this afternoon,...

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