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  • STRIKE.

    STRIKE.

    By Bobby Hundreds

    “All it ever seems like they do is eat and hang out,” everyone in the world said as they read The Hundreds blog every day.

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  • WE INVENTED THE REMIX.

    WE INVENTED THE REMIX.

    By Bobby Hundreds

    I had it all wrong. To me, imitation was the furthest thing from flattery. As a designer and architect of a Streetwear brand, nothing could be worse – especially in...

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  • ALOHA SPIRIT.

    ALOHA SPIRIT.

    By Bobby Hundreds

    If you’ve been following my Instagram for the past week, you’re up to speed on my exploits out here in the Hawaiian Islands. Another big mahalo to the...

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  • IF CAN, CAN.

    IF CAN, CAN.

    By Bobby Hundreds

    There’s this local saying in Hawaii, “If can, can. If no can, no can.” Which is shorthand for: if you can do it, then do so. If you can’t, it’s...

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  • OH HI.

    OH HI.

    By Bobby Hundreds

    The truth of the matter is that, for years, Hawaii has played a pivotal part in the globalization of modern independent Streetwear. With the foundation of local brands and boutique...

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  • MAHALO.

    MAHALO.

    By Bobby Hundreds

    Over the weekend, we held the release celebration for our Hawaii collection at Prototype with free Leonard’s malasadas for everyone and in-store appearance by yours truly....

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  • ISLAND STYLIN'.

    ISLAND STYLIN'.

    By Bobby Hundreds

    To the Hawaii-illiterate, the islands are likely to conjure visions of Tommy Bahama shirts and flip-flops; but the reality is that from the big island to Niihau, locals have got...

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  • ALOHA SPIRIT.

    ALOHA SPIRIT.

    By Bobby Hundreds

    So I step right off the plane in Honolulu, Oahu, and I’m embraced by the Blue Hawaii fam. That’s Aloha right there…

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  • STUCK ON YOU.

    STUCK ON YOU.

    By Bobby Hundreds

    Ever wonder how our stickers come to life? video by TecColorCraft

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  • WHITEOUT.

    WHITEOUT.

    By Bobby Hundreds

    School’s out. Summer’s here. The Hundreds Santa Monica at 416 Broadway. Public Label is in. Read more

  • NEXT WAVE.

    NEXT WAVE.

    By Bobby Hundreds

    You’re not welcome to First Point, Malibu. This is where the meat of Californian surf culture exists; where global surf culture...

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  • WE SCREAM.

    WE SCREAM.

    By Bobby Hundreds

    Of course the day I’m out of the office is the day that Meghan Hundreds (front and center) lures the Ben & Jerry’s truck to stop by and...

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