Showing Posts From "April 2014"

YOU'VE GOT 24 HOURS :: THE HUNDREDS X MODERNICA

Bobby Hundreds :: 04.29.2014
————X———— The 24 hour period is over. Starting now, for the next 24 hours, you can pre-order our collaborative chair with Modernica HERE. Not only are we capping orders after 100 pieces, but we wil... Read more

TOP 5 #TDFW EDITION :: LIL JON

Bobby Hundreds :: 04.29.2014
Lil Jon stopped by The Hundreds Homebase and immediately took to the ramp. He said it was his first real time skating in maybe 25 years. Started popping off ollies immediately.  I asked him about “... Read more

THE HUNDREDS X MODERNICA :: INSIDE LOOK

Bobby Hundreds :: 04.28.2014
In 1949, prolific Modernist designers Charles and Ray Eames introduced their signature fiberglass Case Study chairs, propelling the idea of accessible, mass designed furniture for everyone.  This w... Read more

FULLY FRAMED :: PHOTOS OFF MY SONY A7R

Bobby Hundreds :: 04.27.2014
I’d been searching for a simple-enough point-and-shoot camera to complement my Mark III.  For pretty much the past decade, I’ve been lugging around a DSLR every day, whether it be to shoot a lookbo... Read more

GIRL TALK :: LEAH OF MARRIED TO THE MOB

Bobby Hundreds :: 04.23.2014
It was probably this blurb from 2004 on Beinghunted or an Evil Monito feature or maybe it was through Niketalk that I stumbled upon Married to the Mob, but Leah recalls that I was the first one to ... Read more

BEST. T-SHIRT. EVER. :: BO BUSHNELL

Bobby Hundreds :: 04.22.2014
Bo Bushnell, one of the most interesting characters I know – the kind of guy that people go, “What exactly does he do?,” except he really does everything.  Just follow along on his blog or his Ins... Read more

RISE OF THE PHOENIX :: SAUNA AT THSM

Bobby Hundreds :: 04.20.2014
I photographed our Cuban/Mexican buddy Sauna at The Hundreds Santa Monica for a T-shirt down the road.  In between shots, she also modeled our latest Phoenix sunglasses that you can pick up in our ... Read more

GO HAM BURGER :: THE OINKSTER HOLLYWOOD

Bobby Hundreds :: 04.19.2014
Congratulations to our Burger Lord friends at The Oinkster on the opening of their new Hollywood location, following up their popular Eagle Rock homebase.  The private reception for friends and fam... Read more

B D W Y :: THE HUNDREDS SANTA MONICA

Bobby Hundreds :: 04.17.2014
The Hundreds Santa Monica is our fourth shop, a corner over from the Santa Monica Promenade and sharing an alley with Fred Segal.  It’s the most recent chapter in our store history themed on time –... Read more

EVERYTHING SOCKS.

Bobby Hundreds :: 04.16.2014
Years ago, Ben was on a sales tour of Scandinavia and discovered a local socks brand called Happy Socks.  He was wholly convinced it’d make sense in the States, to fill a wide-open niche that a tra... Read more

INSIDE OUT :: THE REAL STORY BEHIND OUR "SETH" T-SHIRT

Bobby Hundreds :: 04.15.2014
How the inside-out camo ringer “Seth” T-shirt from our Spring 2014 collection came to be…. Hopefully nothing got lost in translation… ________________________________ Read more

BEST. T-SHIRT. EVER. :: DENIS IDERMAN

Bobby Hundreds :: 04.15.2014
Denis is an old friend of ours. As the other original Mighty Healthy founder, Denis has continued on as a prolific graphic designer for brands as far-reaching as Nike to even us here at The Hundred... Read more

COACHILLIN' :: LIFE AT THE RESQHOUSE

Bobby Hundreds :: 04.14.2014
This isn’t a write-up about Coachella. This isn’t an offsite pool party recap.  This is a story about Marketing.  How to shape and sculpt it to fit your product, how to best speak to your community... Read more

WATCH THIS :: BLACK DAVE "FUCK EVERYBODY"

Bobby Hundreds :: 04.13.2014
FUCK EVERYBODY. (… ‘cept Deadline, Ssur, Supreme, and The Hundreds, obviously …) Shout out to the next and the now, Black Dave. Read more

COACHELLA 2014 :: OUTKAST

Bobby Hundreds :: 04.12.2014
Coachella 2014.  Really, is there anyone more to talk about than the Outkast reunion? Now I’m sure you were either here, watched it on YouTube, or read all the commentary and feedback on Outkast’s... Read more

IMAGINE THAT.

Bobby Hundreds :: 04.10.2014
I was on Rosewood the other afternoon and caught Sauna and her friend in front of our shop, on the way to the Illegal Civilization premiere, if the visor didn’t give it away already.  The tides are... Read more

WHAT DREAMS MAY COME :: HURLEY'S HEADQUARTERS

Bobby Hundreds :: 04.07.2014
We’re sitting down in Ryan’s office, sometime near the end of my tour of the Hurley offices, and I am being straight-up about my feelings on the surf brand.  I look at Ryan’s dad, founder Bob Hurle... Read more

"SUPREME X NIKE FOAMPOSITE" LA RELEASE

Bobby Hundreds :: 04.03.2014
Could this be the craziest hysteria that Fairfax has ever seen? As Supreme LA winds up to release their collaborative Nike Foamposite this morning, we’ll be bringing you continuing coverage through... Read more

ONE OF NONE :: HIC SANDALS AND CUSTOMIZATION

Bobby Hundreds :: 04.03.2014
Customization has always played a role in shaping a personalized and unique shopping experience.  Everyone always wants to feel special, that what they’re buying or wearing is different from the re... Read more

THERE GOES THE NEIGHBORHOOD.

Bobby Hundreds :: 04.02.2014
C’mon.  It’s April, fools. Is it really so hard to believe that Fairfax is turning into a mall?  I mean, consider what “Streetwear” stands for these days and where it’s distributed.  Then think ab... Read more