Showing Posts From "April 2014"

————X———— The 24 hour period is over. Starting now, for the next 24 hours, you can pre-order our collaborative chair with Modernica HERE. Not only are we capping orders after 100 pieces, but we wil... Read more

Lil Jon stopped by The Hundreds Homebase and immediately took to the ramp. He said it was his first real time skating in maybe 25 years. Started popping off ollies immediately.  I asked him about “... Read more

In 1949, prolific Modernist designers Charles and Ray Eames introduced their signature fiberglass Case Study chairs, propelling the idea of accessible, mass designed furniture for everyone.  This w... Read more

I’d been searching for a simple-enough point-and-shoot camera to complement my Mark III.  For pretty much the past decade, I’ve been lugging around a DSLR every day, whether it be to shoot a lookbo... Read more

It was probably this blurb from 2004 on Beinghunted or an Evil Monito feature or maybe it was through Niketalk that I stumbled upon Married to the Mob, but Leah recalls that I was the first one to ... Read more

Bo Bushnell, one of the most interesting characters I know – the kind of guy that people go, “What exactly does he do?,” except he really does everything.  Just follow along on his blog or his Ins... Read more

I photographed our Cuban/Mexican buddy Sauna at The Hundreds Santa Monica for a T-shirt down the road.  In between shots, she also modeled our latest Phoenix sunglasses that you can pick up in our ... Read more

Congratulations to our Burger Lord friends at The Oinkster on the opening of their new Hollywood location, following up their popular Eagle Rock homebase.  The private reception for friends and fam... Read more

The Hundreds Santa Monica is our fourth shop, a corner over from the Santa Monica Promenade and sharing an alley with Fred Segal.  It’s the most recent chapter in our store history themed on time –... Read more

Years ago, Ben was on a sales tour of Scandinavia and discovered a local socks brand called Happy Socks.  He was wholly convinced it’d make sense in the States, to fill a wide-open niche that a tra... Read more

How the inside-out camo ringer “Seth” T-shirt from our Spring 2014 collection came to be…. Hopefully nothing got lost in translation… ________________________________ Read more

Denis is an old friend of ours. As the other original Mighty Healthy founder, Denis has continued on as a prolific graphic designer for brands as far-reaching as Nike to even us here at The Hundred... Read more

This isn’t a write-up about Coachella. This isn’t an offsite pool party recap.  This is a story about Marketing.  How to shape and sculpt it to fit your product, how to best speak to your community... Read more

FUCK EVERYBODY. (… ‘cept Deadline, Ssur, Supreme, and The Hundreds, obviously …) Shout out to the next and the now, Black Dave. Read more

Coachella 2014.  Really, is there anyone more to talk about than the Outkast reunion? Now I’m sure you were either here, watched it on YouTube, or read all the commentary and feedback on Outkast’s... Read more

I was on Rosewood the other afternoon and caught Sauna and her friend in front of our shop, on the way to the Illegal Civilization premiere, if the visor didn’t give it away already.  The tides are... Read more

We’re sitting down in Ryan’s office, sometime near the end of my tour of the Hurley offices, and I am being straight-up about my feelings on the surf brand.  I look at Ryan’s dad, founder Bob Hurle... Read more

Could this be the craziest hysteria that Fairfax has ever seen? As Supreme LA winds up to release their collaborative Nike Foamposite this morning, we’ll be bringing you continuing coverage through... Read more

Customization has always played a role in shaping a personalized and unique shopping experience.  Everyone always wants to feel special, that what they’re buying or wearing is different from the re... Read more

C’mon.  It’s April, fools. Is it really so hard to believe that Fairfax is turning into a mall?  I mean, consider what “Streetwear” stands for these days and where it’s distributed.  Then think ab... Read more