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  • ONE OF NONE :: HIC SANDALS AND CUSTOMIZATION

    ONE OF NONE :: HIC SANDALS AND CUSTOMIZATION

    By Bobby Hundreds

    Customization has always played a role in shaping a personalized and unique shopping experience.  Everyone always wants to feel special, that what they’re buying or wearing is different from...

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  • ABERCROMBIE & FITCH ON FAIRFAX ???

    ABERCROMBIE & FITCH ON FAIRFAX ???

    By Bobby Hundreds

    Edit 4/2/2014 : This was our annual April Fool’s joke. To read why we did this, click on the follow-up story HERE. As a...

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  • OKAY, "FUNNY OR DIE." YOU'VE REDEEMED YOURSELF.

    OKAY, "FUNNY OR DIE." YOU'VE REDEEMED YOURSELF.

    By Bobby Hundreds

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  • THE HUNDREDS SPRING 2014 :: DELIVERY 2

    THE HUNDREDS SPRING 2014 :: DELIVERY 2

    By Bobby Hundreds

    The Hundreds is pleased to announce the release of the The Hundreds Spring 2014 D2 collection. This release will be available at The Hundreds’ flagship locations and authorized stockists on...

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  • 2014 :: NEW YEAR'S REVOLUTION

    2014 :: NEW YEAR'S REVOLUTION

    By Bobby Hundreds

    When I was a kid, 2014 was a far-off place, like a distant planet.  I’d turn 34 that year, which was practically 40, which was close to a beard...

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  • FOOD FOR THOUGHT.

    FOOD FOR THOUGHT.

    By Bobby Hundreds

    On Sunday night, the Those Folks crew hosted their annual Thanksgiving homeless outreach in Venice.  Even bigger and more positive than last year’s food drive, the line was...

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  • STAYING ACTIVE.

    STAYING ACTIVE.

    By Bobby Hundreds

    The idea of a genuine Streetwear brand to us – back when we started – was one that was limited, exclusive, and rare.  So we wanted to stave off selling...

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  • KNOCKOUT KINGS.

    KNOCKOUT KINGS.

    By Bobby Hundreds

    Behind the scenes of The KAYO Corp. Distribution in San Diego.  The KAYO shop is one of our newest neighbors in the Fairfax District, so we figured we’d...

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  • ONE OF A KIND.

    ONE OF A KIND.

    By Bobby Hundreds

    Four years ago, Dave McKinney was still stuck in an office job.  Dave’s quite known in the skateboarding world – not just for ripping – but for his work as...

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  • THE X HUNDREDS :: LOOKING BACK // MOVING FORWARD

    THE X HUNDREDS :: LOOKING BACK // MOVING FORWARD

    By Bobby Hundreds

    Black Friday is dead anyways, right? So this Thanksgiving night, we’re gonna play a different game.  For starters – in a couple weeks, we’ll be throwing our 10-Year...

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  • THE NEXT.

    THE NEXT.

    By Bobby Hundreds

    In the sleepy San Diego corner of North Park, there’s an awakening. It started with the Coffee & Tea Collective and then trickled a couple doors down to

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  • COVER TO COVER.

    COVER TO COVER.

    By Bobby Hundreds

    I remember the first day I started at Transworld. I was just about 19 or so, and it was my first real internship; what would eventually become a...

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