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"We want pro skaters coming out of Lagos. We want to see African skaters on a global stage skating for our own reasons. We want people’s jaws to drop when...
We were inspired by our own staff and founders this season, and our RSWD regulars on the block, whose eclectic personal style is a nod to streetwear’s intersection with fashion,...
"It's a lifestyle. It's not a clothing piece. It's how we feel. It's how we live. It's what we listen to. It's what we eat. It's how we spend our...
What happens when art is treated like merch? We discuss 5 game-changing Murakami projects and how they've changed the pop culture landscape, from collabs with Kanye West to Louis Vuitton.
Following their in-depth interview with the legendary Jimmy Iovine, Complex's new series The Blueprint profiles The Hundreds' co-founder Bobby Hundreds for their second episode. It's dope.
The Hundreds X Revelation Records collaboration lookbook, shot by Julian Berman.
"That T-shirt—and plenty streetwear tees before and after it—had nothing to do with fashion. But it had everything to do with attitude."
Anthony Pappalardo catches up with Youth of Today's John Porcelly & Sam Siegler to retrace how a straight edge movement emerged from '80s New York Hardcore, defined by its clean...
RSVP now for next Friday's Spitset in LA, featuring the inimitable Left Brain and Oakland's 1-O.A.K. By the culture, for the culture.
KC Ortiz's life story sounds more fantastic than fiction—but it's all true. From Chicago's train yards to 5 years in federal prison, to a seasoned war photography career, KC's art...
Here at The Hundreds, we live for a good story, because underneath it all, we're a storytelling company. Here's a few inspirations behind our Spring 2017 graphics, from a Nokia...
From the time we got bought by LVMH to our 3 million dollar chain, we obviously take April Fools' very seriously.
Quality in clothing has to start somewhere. For denim, it was with the sturdy metal rivets found in Levi’s, and for sportswear, it was Champion’s enduring Reverse Weave.
A profile of influential New York DJ Venus X, her boutique Planet X (where people like former Supreme brand director Angelo Baque stop by for the coolest clothes), and her...
All-over Print has been an iconic look for Streetwear, but what were the best examples of this never-ending style?
Aaron Kai and Aaron Lau hit Philadelphia in the middle of a snowstorm for cheesesteak, real down-home hospitality, a successful Q&A (which sold out in hours!), and release party.
The Hundreds by Aaron Kai is a collaboration long in the making, featuring direct embroidered art & iconography designed by the artist, appearing on an MA-1 bomber jacket, all-over print...
Maarten rounds up the 10 diverse ways skater-turned-artist Piet Parra has flexed his talent beyond the confines of a gallery, from skateboards to sneakers to album covers.
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