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People Over Product :: Complex Features Bobby Hundreds on New Interview Series 'The Blueprint'

People Over Product :: Complex Features Bobby Hundreds on New Interview Series 'The Blueprint'

By The Hundreds Staff

Complex recently launched an exhilarating new video series called The Blueprint, spearheaded by their Editor-in-Chief Noah Callahan-Bever. In the series’ inaugural episode, Noah interviewed music industry legend Jimmy Iovine on his journey from founding Interscope Records to why he developed Beats By Dre.

The Blueprint is a beautifully edited series, grounded in raw, honest storytelling. By retracing the journey of iconoclasts like Iovine, and reframing how they got there, we’re able to find our own inspiration from their life’s bulletpoints. So we were absolutely stoked when we found out that our co-founder Bobby Hundreds was tapped to be featured in Episode 2. Check it out below.

Noah and Bobby delve into The Hundreds’ origins—from growing up with Korean parents to discovering photography through skateboarding; to meeting Ben and ditching any plans for stability to launch The Hundreds. They explore how Bobby and Ben faked it ’til they made it, and why at The Hundreds, we’ll always be about “people over product,” one of our company mottos.

Here’s a few of our favorite quotes from the interview below:

@bobbyhundreds: “I don’t care about clothes. I care about drawing people together & bringing cultures & communities together.”

@bobbyhundreds: “We’re not a T-shirt brand. This isn’t T-shirts. This is stories. This is content and culture and community. This is relationships. The T-shirt is just merch.”

@bobbyhundreds: “I can’t put a price tag on [The Hundreds]. It’s invaluable.”

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