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Bobby Hundreds

STILL STRONG.

STILL STRONG.

Over at our screenprinting shop to check on something today… What’s this? Only one of my personal favorite, and most meaningful, collaborations we’ve ever worked on. Details forthcoming… by bobbyhundreds...

BRAND, GUY.

BRAND, GUY.

ASAP Rocky and Schoolboy Q’s much-anticipated video for “Brand New Guy” just hit the ‘tube. Stuck at the 302 view mark at midnight, 299 of ’em might be mine. I...

CAN'T STOP.

CAN'T STOP.

The Streetwear industry is small and tightly knit, less of a community and more of a family. And like brethren, we party together, collaborate and compete with each other, secretly...

BEHIND THE SEEN.

BEHIND THE SEEN.

This week,CCS TVfeatures a couple behind-the-scenes vids with The Hundreds’ crew. First up, kickflip backside tails with our team rider Ricky Webb: And next, Benjie and Old Man take you...

AROUND THE WAY.

AROUND THE WAY.

Surprise visit from Sonny yesterday who’s been running a brand for the past 3 years called OTHERS. Quinn just picked up this sweet magic bus. Custom-kitted curtains for the road...

SUPER NOVA.

SUPER NOVA.

Another white girl rapper. That’s what I think. Really though, another white girl rapper? After Kreayshawn and Iggy have passed through our doors, after Azealia sneered at the influx herself...

STRIKE.

STRIKE.

“All it ever seems like they do is eat and hang out,” everyone in the world said as they read The Hundreds blog every day. Sounds about right. Lunch at...

WE INVENTED THE REMIX.

WE INVENTED THE REMIX.

I had it all wrong. To me, imitation was the furthest thing from flattery. As a designer and architect of a Streetwear brand, nothing could be worse – especially in...

ALOHA SPIRIT.

ALOHA SPIRIT.

If you’ve been following my Instagram for the past week, you’re up to speed on my exploits out here in the Hawaiian Islands. Another big mahalo to the people of...

IF CAN, CAN.

IF CAN, CAN.

There’s this local saying in Hawaii, “If can, can. If no can, no can.” Which is shorthand for: if you can do it, then do so. If you can’t, it’s...

OH HI.

OH HI.

The truth of the matter is that, for years, Hawaii has played a pivotal part in the globalization of modern independent Streetwear. With the foundation of local brands and boutique...

MAHALO.

MAHALO.

Over the weekend, we held the release celebration for our Hawaii collection at Prototype with free Leonard’s malasadas for everyone and in-store appearance by yours truly. We had a great...

ISLAND STYLIN'.

ISLAND STYLIN'.

To the Hawaii-illiterate, the islands are likely to conjure visions of Tommy Bahama shirts and flip-flops; but the reality is that from the big island to Niihau, locals have got...

ALOHA SPIRIT.

ALOHA SPIRIT.

So I step right off the plane in Honolulu, Oahu, and I’m embraced by the Blue Hawaii fam. That’s Aloha right there… Scotty, Ashley, Baby D, and I are here...

WHITEOUT.

WHITEOUT.

School’s out. Summer’s here. The Hundreds Santa Monica at 416 Broadway. Public Label is in. Colors are poppin’. The Hundreds footwear just gets better and better. It’s okay to wear...

NEXT WAVE.

NEXT WAVE.

You’re not welcome to First Point, Malibu. This is where the meat of Californian surf culture exists; where global surf culture started, really. Trace it all the way back to...

WE SCREAM.

WE SCREAM.

Of course the day I’m out of the office is the day that Meghan Hundreds (front and center) lures the Ben & Jerry’s truck to stop by and give us...