I’ve been answering more interviews lately regarding the “death of streetwear.” There’s a war on streetwear! High fashion and its surrounding media are unilaterally declaring streetwear exhaustion in the marketplace....

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In 2016, shoe designer Brian Reid asked if we’d be down for a The Hundreds version of the Osiris D3.2001. Brian was the original designer of...

"I’ve always wanted to do an Andrew Lloyd Webber collection for The Hundreds. The old adage goes that all are welcome to the theater and just the same, all are...

"Daniel wasn't rich or cool, but he was driven, stayed himself, and stayed focused, and fought back. And he won." In light of our upcoming collaboration with The Karate Kid,...

Bobby Hundreds attends Paris Fashion Week for the first time as a fashion industry outsider and examines the yin-yang relationship between high fashion and true streetwear.

INTO ACTION (January 13-21) is about helping people, calling out injustice, informing and empowering young people, and changing the future. Bobby explains why he and The Hundreds are involved in...

I used to get called a “banana” growing up. Do kids still use this epithet? Yellow on the outside, white on the inside—get it? Because I listened to punk and...

The last of the buffalo. Remembering Gary, a student of street and sneaker culture with unmatched respect for the game. A cultural documentarian and historian. A writer and storyteller who...

XLARGE pioneered a new wave of American street fashion whose effects are felt within The Hundreds today. This is our Thank You to Eli, Adam, and Mike for laying down...

Bobby Hundreds tells the story of how he fell in love with the work of Jackson Pollock as a child, and introduces our The Hundreds X Jackson Pollock lookbook.

"This goes way beyond a collaboration slide. This is about representation, AAPI heritage, and recognizing this lost chapter in youth culture that I would love to see make a resurgence."...