Bobby Hundreds

MIKE IS 25 YEARS OLD TODAY.

HAPPY BIRTHDAY MIKE! ENJOY THAT HAMBURGER! Ok so onto the last day of MAGIC. (Day 1 HERE. Day 2 HERE.) MAGIC is fun, but it’s not all about parties and...

24 FEBRUARY 2011

ILLUSIONISTS.

Another day at the MAGIC Trade Show in Las Vegas. This is our booth, just to give you an idea as to what direction we’re headed. To give you an...

ALL HEART.

Happy Valentine’s Day everyone. The Hundreds is in Las Vegas this week for the MAGIC Trade Show, an international gathering of fashion’s foremost, showing off their wares for the upcoming...

24 FEBRUARY 2011

FLASHING LIGHTS.

So we’re in Las Vegas this week for the semi-annual Magic Trade Show, and to celebrate, we’ll be throwing an official party at CRSVR with DJ Vice. If you’re in...

GOOD VIBRATIONS.

Wiz Khalifa wore our Adam Grayscale beanie for the newest issue of VIBE. Black and Greyyy Black and Greyyyy Black and Greeyyyyy … yeah, you’re right, that doesn’t sound as...

24 FEBRUARY 2011

WE USED TO WAIT.

The mission began over a week ago, when we got wind that Arcade Fire would be playing a secret show in Los Angeles as a warm-up to their big Grammys...

TAKE TWO.

A couple days ago, MTV followed me around for the day, documenting the story and process behind The Hundreds. It’ll be used later on for a public information campaign that...

24 FEBRUARY 2011

BASEDGOD.

Lil B isn’t the future of rap. Let me clarify. Yes, he’s the future, but no, this isn’t about rap. B is the anti-musician. He’s deconstructing rap and rebuilding it...

ANOTHER DIMENSION.

One of our strongest supporters, Mike out in Oslo, Norway, tweeted me over to his blog where he had posted this photograph. That’s our Bullettooth Tony graphic from Winter 2007....

HIP HOP ANONYMOUS.

Tonight I had the pleasure of attending the book release party for Hip-Hop: A Cultural Odyssey, a 16-pound, leather-clad compendium that chronicles the entire history of hip-hop music and culture....

THE EYES HAVE IT.

Introducing The Hundreds Eyeware Spring 2011 collection, arriving at THLA, THSF, and THNY this Thursday. We’ve brought back our classic model, the Phoenix: Introducing one of our newest models, the...

HIDDEN TREASURE.

Spent the day with Dylan, Christian, and Cory so far up PCH that we came out its mouth. Fish taco lunch at Neptune’s Net of course. And then we went...

KEEP IT SIMPLE.

I had a jam-packed, eventful weekend that went unrealized. Was supposed to attend Supercross in Orange County to see our boy Josh Hansen win, then to Dave Choe‘s to watch...