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Bobby Hundreds

DYE OR DIE

DYE OR DIE

Betcha didn’t know.. That this season’s white skinny Classic denim was meant to be dyed. All it takes is a pair of our white Classics, a bottle/packet of $2.99 RIT...

TOONED OUT

TOONED OUT

Lunch with Les from some indie upstart company called Disney. Les brought through a ceramic Chicken Little sculpture, limited to less than 100, strictly for Disney in-house. I also learned...

MEMORY LANE

MEMORY LANE

Jeremy from House/House33 is my hero of the week. Last week it was Britney Spears’s mom, and the week before, it was probably the guy who green-lighted VH1’s “I Love...

BOARD?

BOARD?

Then watch our man Mike York‘s new promo for “Turf” ! Or perhaps this shot of Dan (Bodega)’s homeboy Beach’s retarded garage drop will fancy your pleasure? Maybe you will...

FROM TAB, WITH HATE.

FROM TAB, WITH HATE.

Hurricane Tabatha (MOB) has returned to NY, but not before leaving a trail of mass destruction behind her at 7909… along with some dead-on caricatures of the crew. Among the...

SPRING.

SPRING.

The clouds have parted, and it’s springtime on Rosewood. The Hundreds Public Label has already disseminated in stores worldwide this week, and will officially hit the shelves at our store...

WHEN CELEBRITIES ATTACK

WHEN CELEBRITIES ATTACK

What happens when famous people dip into the underground? Fergie loves Married to the Mob? Jamie Foxx rocks The Hundreds, plus our in-store buttons? Lil’ Wayne can’t stop the Crooks?...

BEAR WITNESS

BEAR WITNESS

Tim (13thWitness) takes over my jumbotron screen, hard at work in his home away from home. He just got done photographing our entire Spring shoot, so it’s back to the...

FASTEN.

FASTEN.

When it comes to cars, if it doesn’t have to do with DeLoreans or KIT, I’m pretty clueless. If it’s any indication, the maintenance light has been blinking on my...

FACE OFF

FACE OFF

When they’re not busy being anonymous, Yasi and Robin are preparing the launch of Cultist Shop. (For all the ladies, you’re about to get super broke). This one’s for Tronics!...

MEDIA WHORE

MEDIA WHORE

As mentioned earlier today on The Feed, BKRW just posted The Hundreds interview in their webmag, and it can be read here. However, more importantly than the video clips, you...

BEST MAGIC WRAP-UP EVER! MAYBE!

BEST MAGIC WRAP-UP EVER! MAYBE!

Last week, The Animal Chan was tooling around the tradeshow grounds at the Magic Trade Show, when he shoved a camera in my face, and asked me my favorite color....

STRAIGHT AND NARROW

STRAIGHT AND NARROW

Wake up! The Hundreds Collection and Public Label Spring 2007 is dropping this week in all of our worldwide accounts. This season, we have introduced our exclusive STRAIGHT AND NARROW...

BAKED BEANS

BAKED BEANS

Last stop in Boston.. Harvard Square. Required reading. In the back of the Tannery is Concepts. The last time I was here, Concepts was the only shop in the area...

SNEAKY SNEAKY

SNEAKY SNEAKY

Sometimes we joke around about having our own annual Streetwear Awards. Best Misfits/Danzig Parody, Most Hated-On, Longest Hoody Zipper, Most Amount of Weapons Used on One Shirt… So if there...

CHILI.

CHILI.

I am the King of Wise Decisions, so that’s why I left 90-degree weather back home in L.A. to fly out to Boston, which is enduring a last-minute winter onslaught....