Last week, we welcomed a new chapter of The Hundreds with a new flagship location at the corner of the block that started it all, Rosewood and Fairfax. You can read Bobby Hundreds’ blog post about the new store HERE and see recap photos of our private party pre-opening day HERE.

In the lead up to this moment in our 15th year standing, Bobby Hundreds wrote and produced a 2-part mini-documentary about The Hundreds retail. “Our retail mantra is that we don’t build stores. We build stories,” Bobby narrates in “Part 1: The Story of The Hundreds San Francisco.”

LA’s Fairfax District is a streetwear capital, and in “Part 2: RSWD FOREVER,” Bobby Hundreds shares his historical perspective of the street from where we stand on the corner of Rosewood Ave. From The Hundreds’ first office, to the original RSWD store, to the new The Hundreds Los Angeles, the final chapter discusses where we came from, and what’s next.

Watch the full documentary below, and experience Part 1 and 2 transcribed in essay form, HERE and HERE.