It is always a pleasure when I get to shoot photos with my pal Jessie. I like working with her because she is spontaneous and improves when the camera is...

A name likeGROUPLOVEinspires the imagination to run wild, to wander back to the time of Woodstock...

In part 2 of the weekend celebration of Primitives 5 year anniversary we found ourselves at Icon located in downtown L.A. right across from the staples center. When I showed...

    Welcome to the LRG Treehouse. Conveniently located above Katsuya on the corner of Hollywood and...

This past weekend was a fun eventful one. The good people of Primitive Shoes/Apparel turned five. Now if you remember 2008 you would recall it not...

What do you get when you combine Kelis, a kangaroo, and Rob Dyrdek? A potential PETA lawsuit/Rob Heppler’s social life. To celebrate the launch of The Projects, the...

Sometimes things take a little bit longer to happen then you would like. I had met Meagan awhile ago via the social networkings of the internet. She had expressed a...

When we caught word that our friend, the rapping, rag-slagging Renaissance man, Casey Veggies, would be headlining the El Rey Theater in Los Angeles, we knew it was...

To announce the new tri-force of offices in the Norma triangle we held a little party. The...

I feel like it is has been a minute since I have posted a photogenic segment. I figured in doing so I should post something a little special. I had...

You guys all remember Benjie, Benjie Escobar, our former Senior Graphic Designer, who left us to satiate his hunger for eating and illustrating hamburgers to his...