For The CULTURE :: Agenda Is Keeping the Spirit of Creativity Alive

By The Hundreds Staff Jan 9, 2017

Agenda is visceral. Walking through the long entryway into the Long Beach Convention Center, it’s easy to faint at the sheer magnitude of something like the Agenda Tradeshow. For most of the people there, it was business as usual—but for me, it was a tasty little melting pot of culture that exemplifies the creativeness of a wide variety of different genres of apparel. There were women dressed as clowns, waffle pops (Thanks, Vans!), and trendy meme-based shirts galore—but there was also an undying spirit of community that brought in a bright, sprawling little bow.

The Agenda Trade Show lives on its business-to-business transactions between the known and unknown vendors present, but the fact that it is on such a major stage is still unprecedented. Even as the apparel game breaks and splinters off into different sub-genres, one thing remains the same—the hustle. The constant passion to create is what will keep this industry alive—and if this year’s show was any indicator, then it isn’t going away any time soon.

Words by Justin Davis

The Hundreds booth, made up of mirrors to epitomize the idiom “Hiding in Plain Sight.”

WASHING MACHINE. and Mike Pak (@Koreatown) in the yellow beanie.

RSWD OG Red and his company Triple 7. One of our team’s favorite conceptual booths. Triple 7 is a brand development/distribution company that currently works with Carrots, CLSC, StreetX, and more.