As we enter The Hundreds Spring 2012, I’d like to emphasize that our brand lives beyond the soft-goods and online matter. My background, before apparel, was print and that continues to be an important facet to The Hundreds’ brand experience.

Hassan, here, helped us out in designing and laying out our new Spring and Summer 2012 catalog, which you’ll soon find at all authorized The Hundreds retailers worldwide. The booklet is a summary of all the core in-line product we’ll be introducing in the first half of this year. It’s the full album, the entire story:

On February 2nd, The Hundreds Magazine‘s latest issue also hits retailers, as well as our own shops. This time around, it’s Azealia Banks on the cover of our Music Issue, with further features on collaborators and artists we’re working with in the next year like The Seventh Letter and Don Pendleton. It’s our fattest and finest issue to date – The Hundreds Magazine is finally coming into its own with this one, much thanks to our Managing Editor, Chelsea:

by bobbyhundreds