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Why the Supreme MetroCard Trumps the Louis Vuitton Project

Why the Supreme MetroCard Trumps the Louis Vuitton Project

Supreme’s collaboration with Louis Vuitton this season caught a lot of heat for its deviation from street and skate. The New York brand is often viewed as the antithesis of big branding while Louis Vuitton is the prize horse in a multinational luxury conglomerate. Supreme hit further snags when Cruz Beckham and Lewis Hamilton shared their access to early pieces. The scion of the ultra-elite and an international race car playboy are the furthest from the underground brand’s working class image. All of sudden Supreme seemed to have been trading their loyal customers for a big payout from celebrities. There was even a talk about a 9-figure buyout from Louis Vuitton, but all of that speculation regarding the NY brand selling out has been slightly relieved by the release of the Supreme MetroCard.

For starters, the MetroCard is actually one of the more affordable accessories from Supreme. The pricing is a vote for the proletariat, and then it became accessible outside of the swanky SoHo location. The $5.50 two-swipe MetroCards with the Supreme box logo were found in a number of subway stops, and within a matter of hours, lines for the cards began forming at all available locations, like the Broadway-Lafayette stop in front of the store, to Marcy Ave in Williamsburg.