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VISUAL IMPRESSIONS FROM BERLIN SNEAKER EXHIBITION, SOLEMART

VISUAL IMPRESSIONS FROM BERLIN SNEAKER EXHIBITION, SOLEMART

By Chris Danforth

Coinciding with Berlin Fashion Week, Solemart is one of the biggest sneaker events I’ve attended. Hosted in Berlin’s Mercedes-Benz headquarters Mercedes-Welt Am Salzufer, you could call it an expo or a convention, but there is more going down than just the buying and selling of kicks. Everything was well-represented, and the offerings reinforced that Jordans are still as popular as ever, despite some questionable Jordan Brand offerings of late, in my opinion. Of course a few of the Jordan XI “Legend Blue” were on deck. Some of the most memorable items I spotted were old-school Piet Parra makeups, a pair of Patta x Nike Air Max, the New Balance 998 “Moby Dick,” which was a really strong release only last year, and what appeared to be some 1-of-1 Staple sneakers, as part of a Staple installation. There was a lot going on - there was a Diadora vending machine (watch Diadora make moves in 2015), a booth to get your kicks cleaned and weather-protected, a dude creating custom illustrated shoes, and Jeff Staple was there to lecture on the history of streetwear, starting with Thomas Edison. Edison didn’t collect sneakers, but he was a key player according to Jeff, who was honestly spitting that wisdom.

Thanks for having me, Solemart!

::

Jeff Staple doing a brief Q&A after his talk.

One of several installations at Solemart 2015.

Diadora set up a sneaker machine with shoes ranging from 100-300 euros.

Ketchup & mustard.

Paws off the rare CLOT and Patta Air Maxes.

The Staple installation included 1-of-1 adidas, Timberland boots, New Balances, and more.

Berlin-based sneaker retailer Overkill representing.

A selection of the goods.

A wider view of Staple’s mini-installation.

Couldn’t name these pastel joints; Air Maxes were definitely not short in supply however.

Reebok’s clever display for the Ventilator silhouette.

Bespoke sneaker illustrations on this pair of K-Swiss.

The “Moby Dick” 998, one of the strongest concepts of 2015, and very low-key.

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