It seems the theme of Nike this year is INFRARED everything. Between Jordan Brand’s use of infrareds and the AIR MAX 90 getting the atmos camo/infrared treatment, and now the bleached denim. This Denim Air Max 90 stays pretty close to that of the atmos treatment from before with the suede base, snake skin swoosh, and black laces. I like the extra attention to detail on these with the metal lace holes and denim tongue. It’s good to see a classic being re-appropriated with new materials, all the while keeping the original nostalgia of this timeless shoe. The infrared color way of the Air Max 90 is timeless. You can use this color way over and over using new materials and it will never get old. You can find these Air Max 90s at select retailers starting today, Saturday September 20th.