Agenda Show is the primary tradeshow that we exhibit at, but don’t just take our word for it. Over the past few years, it seems like the entire street, surf, skate, and snow industries have gathered around Agenda as the anchor for the action sports world. I think the largest reason for that comes by way of Agenda’s authenticity and grassroots networking that have served to unite the proper core brands and retailers, as well as the overarching big dogs and major players. There’s a personal touch that Aaron and the crew have invested throughout the tradeshow, and that trickles down to the rapport and communication between exhibitors and buyers – making for an altogether natural, open, and organic relationship grounds. The Agenda crew are also excellent curators in the brands they’ve hand-selected to show, and that also goes to bolstering their own credibility. Agenda is a brand just like any other – whether it’s a t-shirt line or cars or a restaurant – and accordingly, their image and integrity are affected and substantiated by associations and affiliations. Always be mindful of who you align yourselves with.
As far as tradeshows go, there’s not much anyone can say negatively about Agenda, except maybe your brand wasn’t invited to showcase or Tal’s hair is getting really big or the air conditioning wasn’t strong enough in the main hall. Years ago when we were showing at the Bread & Butter tradeshow in Germany, I complained that it was a little warm in the arena on the blog and they blocked us from getting in after that.
So nevermind Aaron, the climate was perfect.
Just take a look at who we ran into yesterday at the Agenda Show in Huntington Beach:
video by BAIK