Their quest to keep Infantry pure and all about their community has led them to curtail any courtship from retailers that hope to land Infantry accounts. George and Keem explained that ignoring wholesale allows them to run the brand exactly how they want and keep costs low for their supporters.

“We’re from the inner city and know what it’s like to not be able to afford something,” George said. “We want everybody to be able to buy some Infantry. And if you can’t, nine times out of ten, we’ll just give it to you — especially kids.”

Keem jumps in, knowing they’re about to get flooded with 20,000 sob story DMs looking for free gear.

“If you got a job, you’re paying for the INF,” Keem said very close to the microphone. “But it’s bigger than money. If you do wholesale and those kinds of things, you have to hike up your price. And then you have to change around your brand to appeal to this person or that store. We just skipped over all of that. Basically, we’re just giving Infantry to you at the wholesale price.”

George squashed any hope shops around the world may have they can one day stock Infantry, saying, “We’re not giving out any accounts ever. Never. Well, never say never. Dover Street, maybe.”

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