In 1999, George Lucas returned to the Director’s chair for Star Wars: Episode I — The Phantom Menace. It had been 16 years since the premiere of the last Star Wars film, Episode VI: Return of the Jedi. And in that time, the Star Wars lore and legacy had exploded across the universe. From collectibles to culture, Star Wars became more than an entertaining movie for its fans. Star Wars was established as an identity and a way of life.

Many of these fans, however, had built their own expectations and interpretations of what Episode I should be. Although the movie peaked as the second-highest grossing film of all time, it was met with mixed critical reviews from an older fanbase. However, if they had polled the younger, next generation of Star Wars fanatics that were pouring out of the theaters, they would have seen that The Phantom Menace would develop into one of the most beloved chapters in the franchise.

Star Wars™ | The Hundreds is our homage to the Star Wars origins story. It captures everything that fans loved dearly, from the pod race to Darth Maul and a yet-to-be-queen Padmé Amidala. The theme of this collaboration, however, is less about fantasy and science fiction. And more about the transfer of cultural power between generations of youth.

As a brand that has sustained for over twenty years now, we’ve witnessed multiple regimes take hold in music, art, and pop culture. And no matter who rises, there arrives a tense point when styles and themes transition to the incoming class. This is where the youth challenge the status quo and rewrite a new set of rules moving forward. It’s a theme that is prevalent across streetwear as well as Star Wars. And it is especially evident in The Phantom Menace as both the Light and Dark Side reckon with the disruption in the Force from a young Anakin.

This cycle is why Star Wars continues to resonate as a legacy brand today. Every generation has its turn and touchpoint with George Lucas’ universe, where green lightsaber means good, A.I. robots have been in play for millennia, and The Force is religion. Whether you’re an Empire guy or a Clone Wars girl, whether your idea of a villain is Darth Vader or Kylo Ren, there is a Star Wars for everybody.

The collection includes graphic t-shirts, a pullover hoodie, and a modern Dark Side Jedi cut-and-sew pullover hoodie. Star Wars™ | The Hundreds is for those who love The Hundreds, The Phantom Menace, or Star Wars as a lifestyle. Whether you’re a devout fan or a newcomer to the universe, find where you fit into the story. There’s a little bit of Anakin in all of us! 

Star Wars™ | The Hundreds Collection inspired by Star Wars: The Phantom Menace™ is available now, shop here.