Executive Producer: @zollywood_usa
Production Company: @snowbeachclub
Producers: @benhundeds @crannyvision @michaelutsinger
Composer / Score : @alexanderspit
Summer 2018 drops this Thursday, May 10, 2018. For this collection, we took inspiration from long, hot, and hazy West Coast summer nights, from the suburbs, to the city streets, to beaches full of salt and sand. It’s a nod to a season spent on the stoop, lounging at pools and parks across Southern California. Lightweight fabrics perfect for layering, relaxed fits, smart/bold branding, and an array of color are used throughout.
Seasonal graphics on T-shirts and headwear are an homage to California culture of the ’90s, rave flyers, trippy film typography, and ’70s protest pin art. A custom “Chocolate Chip” camo print is new for the season, depicting the mountains, canyons, and badlands of various Californian desert ranges.