What challenges did you face last year, personally and as a brand? How did you overcome it? Were there any surprising positives that came out of 2020 for you or your brand?
The biggest challenge I faced in 2020 was the entrance into Covid-19 and the pandemic. I had just dropped a really cool collection and it was our most expensive collection to produce thus far. When the news of COVID broke the last thing people were thinking about was buying clothing. Everyone was in a frenzy for toilet paper, sanitary items, masks, and water. Some of our retail store orders were getting canceled and I had dumped some of my personal cash from my pocket into this collection hoping to recoup it from our store orders. I was now sitting on mad product and out a few g’s. It sucked too because we were just picking up steam as an actual brand and I just had a good feeling this collection was going to help us break through to the next level. A bit of time passed and we were able to sell some product but I had just written it off as a loss and was trying to figure out how to move forward. Fast forward to when all the George Floyd protests began I dug up a previous graphic we had and put up a presale mock-up and was able to move a ton of units and gain a huge new customer base. They saw all the other stuff sitting on the site and everything just started to pick up and selling out (it’s funny too because people were asking me to restock things and in my head, I’m just like if only you knew how long this stuff has been sitting haha). Once I realized I had now all these people’s attention I started creating and dropping graphics weekly inspired by what was happening in America. I was able to donate a ton of money too which was really cool too because Id never thought Id be in a position to help others in such a way through something I created. It was the best thing that happened to me and the brand thus far. To think at one point of all the losses I was ready to give up and find a job haha.

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