All the most interesting brands have stories. In addition to their aesthetic charm, the trials and tribulations that accompany becoming a successful clothing or footwear company are equally charming (for you, the consumer, though probably not for the entrepreneur who is teetering on the edge of sanity, mid-struggle). It’s these stories that attach us to a particular person or product, which is why we enjoy sharing them with you in these video vignettes. Jason Gomez is the man behind Seattle-based Flying Coffin, and he let us creep behind the scenes when we visited his stomping crowd to celebrate the release of The Hundreds X Flying Coffin. Six years ago, Gomez started this company, piecing together his own website from scratch and pirating html code illegally. Ah, the good old days… Check out our exclusive video interview with Flying Coffin founder, Jason Gomez.

by Jane Helpern