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The Story Behind Our Wildfire Flag

The Story Behind Our Wildfire Flag

By Kazie Holiday

When we dropped our “Wildfire” commercial last year, Bobby Hundreds explained the meaning behind the new design and why it signifies the next generation of The Hundreds:

“The spirit of the Wildfire flag is about how one person’s idea can spread with the help of a community. The logo itself is derived from the Los Angeles flag, but incorporates the lines from our signature JAGS pattern. If you remove the center panel, the two endpieces fit like a puzzle into a perfect square—or, a box. The overall impression is that the box has been ripped in half. It’s a metaphor for coloring outside the lines and thinking outside the box.”

“The spirit of the Wildfire flag is about how one person’s idea can spread with the help of a community.”

Our first Wildfire flag borrowed the red, yellow, and black from our mascot Adam Bomb, bridging the old school with the new. Since then, we’ve presented colorways offered in limited numbers.

Presenting “Wildfire 3,” available now exclusively at The Hundreds flagships and the Online Shop.

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