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THE HUNDREDS X adidas skateboarding ::

THE HUNDREDS X adidas skateboarding :: "BRUDER PACK" commercial

By Kazie Holiday

The long and storied relationship between The Hundreds and adidas begins here, with the “Bruder Pack.”

The Hundreds and adidas Skateboarding come together for two A League collaborative packs, beginning with the limited-edition “Bruder Pack,” which takes its name from the German word for “brother” – a representation of the near-familial bonds of blood that course deep within the brand’s history. The pack features a waxed canvas track jacket, customized Stan Smith Vulc, beanie, and CLIMALITE T-shirt with reflective treatments and a unique logo mockup of The Hundreds “Solid Bomb” logo and adidas’ iconic trefoil.

Watch the commercial for The Hundreds x adidas Skateboarding below, filmed at RSWD and Fairfax:

“This collaboration is a milestone for The Hundreds. It’s like being invited to customize a piece of history,” Bobby Hundreds said. “As good as the stories are behind the collaboration, we feel the actual product is even stronger. I think The Hundreds and adidas succeeded here in making timeless, quality footwear rooted in a compelling story.”

Done in all black, a consistent color theme of The Hundreds since the brand’s 2003 debut, the Bruder Pack is available in 100 select retail stores worldwide as of December 18, 2014.

In January 2015, adidas x The Hundreds will release the Crush Pack, the second offering from the collaborative collection that coincides with the Rosewood Invitational soccer tournament.

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