(Make sure to read Citizenship Part I before this entry)
So we’re still at Citizens of Humanity‘s headquarters. Jerome is proudly showing something new in the collection. And hey, a return to front creases.
You might not be able to see a direct comparison between Citizens and what we do here at The Hundreds, but in fact, we’re not as different as you’d think. Jerome is very protective of his brand. While his previous project, 7 For All Mankind, was eventually whored out to the masses and the company sold for bajillions of dollars, Jerome keeps Citizens close to him. He’s extremely strategic and picky about which stores carry his product, and he is mindful of diluting the name and product by flooding the market. Thus, Citizens continues to hold onto an attractive draw amongst it’s customers, even after all these years in an extremely finicky market.
Stacks and bundles.
As I was saying earlier, Jerome is involved in all the design that leaves Citizens. We sit in as he does a fitting. Nipping, tucking, pinching, poking.
Rolling, stretching, pulling, tugging.
What is Jerome looking for? 2 things. A girl’s butt has to look good, whether it’s due to pocket placement, seams, wash, etc. Check. And the inner thighs have to be flattering. Check check.
Of course, Citizens also runs tops, and they do them pretty well.
Rollin’ on out.
So you remember Jerome’s newest toy, right? He’s stoked on it, but he’s already got his wandering eye on something else.
The grass is always greener. He’s already inquiring about the Mercedes Benz SLR McLaren Stirling Moss edition. There’s only 70 or so of these in the world, and as you can see, there’s no windshield. He’s currently trying to figure out how to legalize it for the States. Amazing.