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Fake It 'Til You Make It :: Why Counterfeit Reselling Isn't Going Anywhere

Fake It 'Til You Make It :: Why Counterfeit Reselling Isn't Going Anywhere

“It’s okay, the girls don’t notice.” This is a quote that has resonated in my head for almost a decade, especially when I think about streetwear. I remember when I was a sophomore in college, and I went back home to Virginia Beach for the weekend. A former friend of mine took me to this clothing store that was off the beaten path in Newport News, Virginia. They sold white tees, camouflage bandanas, and gold-plated chains. But in the back room—they had fool’s good that was dressed as exclusive items. Air Force 1’s that I’d never seen before, emblazoned with NBA patches, and Air Jordans that were clear and not nubuck material. He rifled through the racks and picked out a zip-up Bape hoodie. It looked real, if you stood very far away, but up close—you could see the second-rate stitching and printing elements on the clothing. As the shifty cashier rang up the hoodie (It cost $85 FWIW), I asked him if he was sure about buying fake clothes. He responded with the aforementioned quote, and threw the hoodie on as we walked out.