NEW WAVE.

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So some of us arrived in Honolulu, Oahu, Hawaii earlier this afternoon to kick off the weekend-long celebration for the next The Hundreds X Hawaii collection.  From eating Rainbow’s plate lunch to finding the secret Black Point pool to partaking in Hiroshi yakiniku for dinner to Ben getting kicked off Instagram, I’d say we’re off to a pretty good start…  Aloha!

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The Hundreds “Hawaii” Release Party

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Power 104.3 DJ and partier extraordinaire, Micah Banks will be hosting our official “Hawaii” release party at Addiction nightclub inside The Modern Hotel this Saturday, May 25th. Festivities commence at 10 pm and will press on till the wee hours of the night (or morning, depending on who’s asking). Come out and show your support, as we show our thanks to the fine state of Hawaii. Mahalo!

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words by Olivia Stiglich

V/SUAL :: EWOK

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Van kicks it with Ewok as the artist spray-paints a mural at Red Bull offices. Peep the rest of the photos from that visit, here.

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We Out Here

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If you find yourself in Honolulu this Saturday, then you my friend have lucked out… big time. Ben and Bobby Hundreds will both be there in the flesh hosting a very special meet n’ greet at Blue Hawaii‘s Pearlridge location. And ’cause the party don’t stop till six four in the morning, after the signing we will also be hosting the official “Hawaii” collection launch party at Addiction nightclub. Come through and help us celebrate the holy matrimony of The Hundreds and the “Aloha” state!

Meet and Greet Event Flyer - Hawaii Collection Release

words by Olivia Stiglich

The Hundreds X Hawaii :: Summer 2013

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The Hundreds is pleased to announce the release of the “Hawaii” collection, encompassing a 7-piece capsule line and accompanying mixtape. The collection will be available exclusively at The Hundreds’ Hawaii stockists (Blue Hawaii, Prototype, One Eighty Boardshop, Island Snow, Know1 and In4mation) beginning Friday, May 24th, 2013. To celebrate the two-part release of The Hundreds’ “Hawaii” collection, Ben and Bobby Hundreds will be holding a signing at Blue Hawaii’s Pearlridge location on Saturday, May 25th,, from 2-4 pm. Powers DJs Micah Banks and Nick Ferrer will also be hosting a separate release party that very night, Saturday, May 25th, from 10 pm – 4 am at Addiction Nightclub inside The Modern Hotel (1775 Ala Moana Blvd, Honolulu).

Hawaii is a second home to me. My wife essentially grew up on the island, so Hawaii is a sizable part of my life and my heart. I always say that I’m going to disappear here one day… The Hundreds Hawaii is a seasonal collection we put together to showcase this passion for the island and community, to give back for all I’ve been inspired by, and to partner with an entire community and culture that we respect and love. In the product, we try to showcase and pay homage to local spots and traditions. We don’t take it lightly that the locals support a mainland/outsiders’ brand, and we just want them to know that The Hundreds Hawaii is a way to give back and reciprocate that love.

-Bobby Hundreds

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EGG SL*T :: TAKE TWO

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Meet Jeff Vales and Alvin Cailan, co-owners of tongue-in-cheek breakfast food truck from heaven (or hell, more likely), Egg Slut. Watch as they discuss the ins and outs of their business, how the saucy restaurant on wheels came to be, and other slutty foodie antics that earn Jeff and Alvin the right to call themselves “Egg Slut(s).”

words by Olivia Stiglich
video by Zachary Marshall

ON REPEAT.

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Maybe the biggest perk of owning a clothing company is that you don’t ever have to shop for gear, but if you do, you can just dive right into your own Online Shop.  These are what I picked up on my spree today, starting off with my favorite new The Hundreds t-shirts out right now.

The Lauren t-shirt, featuring a photo I shot of Wiskazz.  Shouldn’t be hard to figure out why I like this one so much:

The OE Lines t-shirt – I dig it in all colorways, but this yellow/black combo was inspired by the old-school Orchard Street logo tees (shout-out Greig!) and features the B-Boy-style iron-on Old English we initially introduced 5 years ago with the REMIX series.

and the Civil Disobedience t-shirt, which features one of my favorite Thoreau quotes on — you guessed it — CIVIL DISOBEDIENCE.

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Favorite new shoe selections go to this Riley High-Top and the navy Johnson Mid-Top:

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I don’t really wear hats anymore but if I did, I’d take it back to the mesh-backs like the Gem snap and any of our hats with the “heather grey” twill like the Palms:

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Can never have enough black pullovers and this is my favorite selection from our Grateful Dead collaboration: Steal Your Face.

And this summer (well, like every summer for as long as I can remember), it’s all about black tees and black shorts.  We’ve got the classic black shorts down to a science with the Lilys.

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Season after the next, our Phoenix sunglasses get better and better.  The Ivory Tortoise colorway and the Brown Tortoise / Black tho!

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Plus while I’m cruisin’ the Online Shop, why not pick up this Van Styles print?  An 11 x 14 “Heat:”

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by bobbyhundreds

THE HUNDREDS EYEWEAR :: SUMMER 2013

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The Hundreds is pleased to announce the release of the The Hundreds Summer 2013 Eyewear collection, with new looks currently available at The Hundreds’ flagship locations (THLA, THSF, THNY and THSM) and Online Shop, as well as at select authorized retailers.

The Hundreds Summer 2013 Eyewear collection unveils five new renditions of our signature Phoenix frames­­ – two new tortoise shell (tan tortoise and brown tortoise) and three new colorblocked (black/grey, navy/yellow and brown tortoise/black) offerings. All sunglasses in the line feature high-quality cellulose acetate frames and lenses made from scratch-resistant cast CR-39 material. Other highlights include The Hundreds Slant Logos emblazoned onto the front of each arm and 100% UV protection from UVA, UVB and UVC rays.

Eyewear AllI13P213001_Phoenix Ivory:Tortoise_Ivory Tortoise_2I13P213001_Phoenix Black:Gray_Black:Grey_2I13P213001_Phoenix Amber_Amber_3I13P213001_PHOENIX BROWN TORTOISE_BLACK_3I13P213001_Phoenix Navy:Yellow_ Navy:Yellow_7

CHINATOWN.

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Chinatown is probably the most misunderstood borough of Los Angeles.  Established in 1938, the neighborhood has played home to iconic Jack Nicholson scenes and classic skateboarding ads, hipster hangouts and the city’s better dim sum, but unlike other underappreciated corners of downtown that have been gradually getting their shine over the years, Chinatown maintains the mystery.

That’s all about to see a dramatic shake-up with Chego moving in, another Roy Choi restaurant that is as popular with the foodies as it is with the locals.  Heralded by Los Angeles Magazine’s cover as Chef of the Year and voted best new chef of 2010 by Food & Wine, Roy’s probably a name you’ve familiarized yourself with – he owns a few other spots: A-Frame, Sunny Spot – but is probably most celebrated for creating KogiBBQ, which not only kicked off the Korean taco craze but more importantly, ignited the nationwide food truck phenomenon.

Roy is a good friend of The Hundreds – I think our success and brand notoriety runs parallel in more ways than one. I know the Internet played a huge part in getting KogiBBQ off the ground as it did with us.  And Roy is all about producing quality product behind strategic branding, all the while educating his customer and paying respects to the surrounding community.

Which is why he invited us down – downtown to Chinatown – to not only get a taste of Chego, but also the vibrant and culturally lush expanse of the community:

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Like I said, we’re in Chinatown.

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Hoan Kiem’s only got a couple things on the menu, but that’s how you know they do it well!

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Pho 79 is historically a cornerstone of Chinatown. New owners, new name, new sign. Well, sorta:

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Yang Chow is where you’ll usually find us. I’d say it’s the best Chinese food in Los Angeles proper (not including SGV or Monterey Park).  The slippery shrimpin’ is big pimpin’:

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Chef Lupe of Hop Woo. Roy calls him the Iron Chef of Chinatown:

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He takes us into the vault.  P.S. I used to be vegan:

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Chef Lupe hooks it up. On the strength:

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Lived here forever and had no idea to stop by the Phoenix Bakery for the best almond cookies:

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Ginseng in the membrane:

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…and we loop back to Chego.  So Chego used to reside over on my side of town in West Los Angeles, but Roy uprooted the rice-bowl restaurant and planted it here in Chinatown.  Seems like it’s never not been here though, which was Roy’s intent.

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I didn’t know this but apparently Flickr played an instrumental role in Roy’s and Kogi BBQ’s success, so the film camera hangs at the foot of Chego as a tribute:

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Thanks, Roy!

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video by Zach Marshall
by bobbyhundreds

CABIN BOY.

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Back when we were setting up our recent The Hundreds by Travis Millard project, we paid the artist and illustrator a visit at his awesome cabin in the woods around Los Angeles (yes, they exist!).  A slew of historically famous artists and authors have hid out around these parts and Travis is one of ‘em.  It was cool and inspiring just to wander around his abode and look at all his doodles and illustrations – felt like being inside his mind.  Like Being John Malkovich. Being Travis Millard.  By the way, if you’re on Instagram, and if you aren’t already, I’d highly recommend following this guy to watch his process and Like his creative storytelling through cartoons.

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and in case you missed it, here was our video piece with Travis for our collaboration together:

by bobbyhundreds