Like all great relationships, the story of The Hundreds and Jovell began on Instagram. After years of tracking his Alaskan adventures by way of a tiny, square digital portal, Bobby and Jovell finally met when Bobby visited Bethel, Alaska with Taco Bell. A talented documentarian and landscape photographer, we’re excited to bring Jovell on board as our intrepid Alaskan corespondent. As we embark on the next chapter of The Hundreds media, we hope you will join us in playing tourist and exploring the lesser seen but breathtakingly beautiful corners of the world.
Or in Jovell’s words: “When most people think of Alaska, the first things that come to mind are desolate landscapes, igloos, and folks running around in sealskin parkas trying to hunt. That may be a part of it, but we’re a lot more than what The Discovery Channel chooses to show. My goal is to show you the side of Alaska that I see everyday. The people, the art, the culture. Come along for the ride…”
Our friend Alyasha Owerka-Moore is an industry legend. In fact, he’s one of the few men Bobby Hundreds names as a mentor. As an early Streetwear pioneer, Alyasha’s had his gold-spinning hands in everything from Alphanumeric and Fiberops to the recently re-branded PF Flyers. Since we already know who he’s inspired (hint: everyone), in today’s TOP 5 he tells us about the players who’ve informed his career as a tastemaker and designer.
*insert ethereal sitar melody here*
When you eat mushrooms surrounded by peers in a suite at the Downtown Standard Hotel the night before Thanksgiving, the people around you begin to look like toddlers swimming through a child’s care ball pit. Except instead of those colorful plastic balls, you’re surrounded by streetwear shirts, Tecate cans with cigarette ash on its mouthpiece and messy blonde hair atop of heroin chic girls that look like they do more drugs than they actually ever will. Last week, thanks to Spanto of Born X Raised, I found myself at a party in Downtown Los Angeles with my face melting off; without any worries of stardom or fame.
Through that night, my concerns of fame and success were replaced with the curiosity of what 2tone’s Shih Tzu sprawled out on the king size bed was thinking about me. My worries of how many albums I sold this month were swapped with the recollection of how many psilocybin caps I’d consumed. That constant obsession of connecting dots with peers in the “industry” was muted by wholesome conversations with homies I’ve lost touch with over the past few months.
For the average person pushing forward in this world, my drug induced catharsis may appear confused or delinquent. But, for he or she who take pride in their 24/7/365 obsessive work ethic, a temporary reprieve from climbing the ladder of success is nothing short of a vacation in the tropics.
*insert literary, philosophical and spiritual disapproval here*
Words and photos by Alexander Spit
Folks line up at The Hundreds Los Angeles and The Hundreds Santa Monica to make a Black Friday purchase, and win a pair of free tickets to “The Happiest Place On Earth” for our 10-Year Anniversary….
7909 Rosewood Ave. at midnight…
Meanwhile, down at The Hundreds Santa Monica…
Video by Taylor Scalise
Photos by Izzy Balderas
Ellis Cooper photographed by Van Styles for V/SUAL. Check out the full set here.
The Thundercats hosted a mixtape release party for his first solo project “Product” at The Hundreds Santa Monica store. The tape features some of the best unsigned, on the rise artists in Los Angeles, including our boys CBG. Check out the recap and download the bangin’ mixtape.
Art snobs and tech nerds alike are for once suspending their signature skepticism, waiting patiently in lines for up to three hours to experience Japanese artist Yayoi Kusama’s latest galactic spectacle of an exhibition at New York City’s prestigious David Zwirner Gallery. Proving that you’re never too old to be a social media sensation, the richly aesthetic Kusama, now in her 80′s, has created the ultimate in hashtaggable (is that an adjective now?) and sharable art.
With her psychedelic, polka dot jellyfish-like lanterns that illuminate the vibrant space, to a self-reflection-inducing “Infinity Mirror Room” that doubles as a perfect backdrop for selfie-advocating tourists, Kusama’s current solo show, “I Who Have Arrived In Heaven,” is a high-tech, visually stimulating, immersive installation attracting thousands of social media savvy visitors a day. Our friend, NY-based photographer Switttch, braved crowds for a close-up view at the brightest star in the art world’s cosmos. Check out his photos, and if you’re in New York, stop by David Zwirner with your telescope.
Exhibition photos by Switttch
Artist portrait by David Zwirner Gallery
Words by Jane Helpern
Get those laptops / tablets / phones / carrier pigeons ready!
Baby D has rocked Sales for The Hundreds for upwards of 7 years. He now moves onto the next chapter of his life; big Aloha and Mahalo to David (and Leila)!
Speaking of transitions, Dorian moves back to the Bay to take over The Hundreds San Francisco. Stop by 585 Post St. and ask him #whoisdorianhood !?
Les Schettkoe of Division Creative Foundry. We worked with Les back when he was at Disney on our “Lost Boys” project, and then he bridged the gap for our Nerf Turbo Football. Currently, he’s doing a lot of Transformers collabs, I even lent a hand in getting the limited edition Linkin Park “Soundwave” done.
Tiimo and Richard ofThose Folksmake their trek from Venice to Vernon. Support authentic independent Streetwear! “CORPORATE STREETWEAR STILL SUCKS” — THOSE FOLKS.
King TOFER on the couch. RAW dawg.
Andy and Kellen Ellis in from London, by way of Oakland, and hopefully soon L.A.? Andy does so many things:Fixed Magazine, Bicycle Coffee: but today he is here interviewing Ben and I for a Streetwear Today cover story. Kellen wraps up her time with Johnny Cupcakes to join Andy on the coffee adventure, and generally, ruling the Internet.
Kenny Scharf brought his Geiger counter to The Hundreds Homebase and found the heaviest concentrations of activity emanating from around the Design side of the building. That’s called CREATIVE ENERGY.
It’s getting colder out in the water so I picked up my winter wetsuit from Matuse. Founder John Campbell and Pratik of Matuse visit the office the same day to discuss synergy, media, and DISRUPTION.
Our latest staff interview bids farewell to Red (former assistant manager at RSWD) as he continues his journey in the world of streetwear with his own brand, CLSC. Get to learn a bit more about his name, love for bottomless fries and who would win in a battle between Ben and Bobby. Take a guess?
Video by Zach Marshall