The truth of the matter is that, for years, Hawaii has played a pivotal part in the globalization of modern independent Streetwear.  With the foundation of local brands and boutique retailers like Fitted, Kicks, and Leilow setting the pace for the rest of the world, Oahu has established it’s own permanent legacy in the annals of street culture.

Perhaps no Hawaiian name brand best represents that movement than In4mation.  What started out as a series of progressive, art-minded, tastefully curated boutiques later unrolled as an internationally-recognized Streetwear apparel brand.  I’ve always admired In4mation for their unique aesthetic and graphic t-shirts.  But their attention to quality and detail is maybe best experienced via their retail outlets.

One of their newest ventures is an offshoot sub-category brand called The Human Imagination.  ”hi” for short is a return to a minimal, organic interpretation of design retail.  This room makes me nostalgic for the pure Streetwear boutiques of yesteryear, when limited, refined product was hand-selected and deliberately showcased to a sophisticated (more appreciative) clientele.

Keith and Ryan from In4mation man the fort:

A diverse selection of In4mation, in-house brand Human Imagination, as well as some other complementary offerings to round things out.  Like Maharishi and Manhattan Portage.

This is the t-shirt I walked away with:

The walls are adorned with hand-crafted type and lettering work by friend CJ Dunn:

The Human Imagination is located in the burgeoning arts district of Chinatown here on Oahu: 1154 Nuuanu Avenue.

We’ve got a brand new The Hundreds Chronicles featuring the creators of San Francisco-based photo collective extrabigger.net, Edsel Dilag and Jason Yim.

Check it out by clicking The Chronicles tab at the top of the page, or by clicking HERE.

The Hundreds is pleased to introduce the newest edition to the The Hundreds Footwear collection, the “Selvedge Denim” Johnson Mid – set to release later this month. Check out the video below to get a glimpse at how the shoe was made!

Over the weekend, we held the release celebration for our Hawaii collection at Prototype with free Leonard’s malasadas for everyone and in-store appearance by yours truly.  We had a great turnout, kids waited up to 2 hours in line to shake hands and get something signed… A lot of ‘em asked why The Hundreds did this, or the reasoning behind the local eatery references.  If you’ve been following our brand, it’s no secret that Hawaii is my favorite place on earth.  Combine that with my two favorite things on the planet (The Hundreds and food) and you can determine the genesis of the project.

I really wanna wish Mahalos and Thank Yous to the The Hundreds diehards who came out – not only from all over Oahu and the surrounding islands, but the supporters whose vacation trips luckily coincided with the release.

Speaking of our logo, this is Cesar.  Years ago, after I first drew The Hundreds’ cartoon mascot, we held a contest on our website for our fans to choose his name.  Two different people from around the world suggested “Adam Bomb” and it stuck, so we mailed out some free tees and lost contact.  Years later, here we are, Cesar waits patiently in line to reach the counter and tell me, “I’m the guy who named Adam Bomb.”  Thank you again, Cesar.

Check out our Facebook album to see some more of the locals, transplanted armed forces, college students, tourists, hardcore kids, veteran fans, young skateboarders, Instagram followers, and summer jobbers who made the Prototype in-store appearance a huge success.  Everyone was so appreciative and respectful – it was inspiring to be around so many The Hundreds and Streetwear supporters who weren’t jaded or numb to it all, who didn’t take any of it for granted.  Support The Hundreds Hawaii and let’s make this project an annual reality..!

by bobbyhundreds

To the Hawaii-illiterate, the islands are likely to conjure visions of Tommy Bahama shirts and flip-flops; but the reality is that from the big island to Niihau, locals have got a flavor and style all their own.  As a geographical nexus of the West Coast and Asia, Hawaii bridges the gap between American street subcultures and the fashion-forwardness of the East.

APB is the prime core skate shop in Honolulu.

Say hi to Chad Hiyakumoto next time you’re in Oahu and stocking up on vital skate necessities.

The Stussy Honolulu Chapter store is, in my opinion, perhaps the sharpest and most characteristic of all the global Stussys.

The midsection is furnished with Hawaii-exclusive goods.  The prism graphic on that tanktop kills it.  And all the subtle local nods throughout the tees and fabrications are well done.

Travis, Alex, Matt, and Ryan Lau who’s also of Aloha Fixed:

Had a great time with Jules Gayton at our Shake N Pop party the other night.  Jules is the man responsible for Leilow and this particular Stussy location.  He’s outfitted the wall with archived Stussy Hawaiian button-ups from wayyyy back in the day.

The new Stussy x Herschel collaboration “Wild Hawaii” is perfectly suited for this shop.

Blue Hawaii is one of our premiere retailers out here.  The Pearlridge shop just tricked out the windows to welcome in the new The Hundreds Hawaii collection.

Support Blue Hawaii !

by bobbyhundreds

So I step right off the plane in Honolulu, Oahu, and I’m embraced by the Blue Hawaii fam.  That’s Aloha right there…

Scotty, Ashley, Baby D, and I are here to represent The Hundreds for the release of our collection of Hawaii-exclusive t-shirts (Prototype‘s Pearlridge location will be hosting an in-store with me this afternoon).  So Blue Hawaii threw together an impromptu BBQ for us here at the Ala Moana park.

Sebastian and Ola from Fitted, along with newcomer Banksy!

You may remember Brian from our The Hundreds Hawaii collection lookbook. He said some really nice things about The Hundreds, how different we are from other companies because we’re actually out there, in the pit, within the community, involved…

Follow him on Instagram for an insider’s view of island local lifestyle.  All shot and edited with iPhone 4.

First photograph ever of Ash and Alana?

Tattoo convention:

Boom shaka laka:

Thank you to the Blue Hawaii set for representing, and the warm welcome to paradise!

by bobbyhundreds

Ever wonder how our stickers come to life?

video by TecColorCraft

School’s out. Summer’s here. The Hundreds Santa Monica at 416 Broadway.

Public Label is in.

Colors are poppin’.

The Hundreds footwear just gets better and better.

It’s okay to wear shorts again.

Loyalty is royalty.  Lalo and Rahmin are THSM’s backbone. All’s in the family.

Our tops are tops.

And our bottoms are tops.

Did I mention Public Label is here?

by bobbyhundreds

You’re not welcome to First Point, Malibu.

This is where the meat of Californian surf culture exists; where global surf culture started, really.  Trace it all the way back to Gidget, kicking her feet up and popularizing surf through the boob tube in the ’60s.  Big Wednesday by John Milieu.. You can point fingers up and down the coastline from San Diego to Orange County, out to Hawaii, Costa Rica, Japan, even surfing’s Polynesian roots, but for a half-century, this has been the epicenter – the big bang.

Of course, due to the nature of the point break, the limited waves for the world’s best surfers, there’s a heavy undertow of localism at First Point.  You can’t just wade in the deep end with the big boys.  You gotta earn your keep. Or..

You just gotta get a pass from the Marshalls.  Chad Marshall and Trace Marshall.  First Point veterans, Cali haoles from the valley, Malibu’s mayors.

Formerly of Warriors of Radness. Onto the next one with the hot buzzworthy brand you’re just now hearing of: Brothers Marshall.

Chad’s new tattoo says it all.  Eat your heart out.

Charlie and Winston are on the scene.

Surfboards propped up against the spray-painted wall that borders the beach.

Locals only.

So today, the Marshalls are working on shooting the lookbook for their latest season of tees, which should be debuting on their site soon enough…

To aid them in the process, they’ve called the community out.  It’s like Cheers out here, “where everyboooody knows your naaaame.”  A tight-knit family that runs blood-deep through the generations, sewn together with mutual respect and distinct style on the waves; this union is embodied by Angelenos from all backgrounds and walks of life – celebrities and artists, music video directors, attorneys, even our very own apparel designer Pat; they gather here every morning, every day, to share in the bounty of terrific surf.

Trace has also called on esteemed photographer Mike Piscitelli to pop the shutter.

No one is safe…

even the beach babes are tractor-beamed into the makeshift on-location shoot.

Pro surfer Kassi Meador reps Roxy and is featured in this month’s issue of Oprah’s magazine, and here she is getting a little adventurous.

The Charlie Chaplin umbrella freestyle doesn’t quite realize, but it was worth a shot!

The homey Scott Caan embraces Brothers Marshall, and so should you.  Brothers Marshall. Keep that in mind.

(You can also follow their wet and wild adventures on their Instagram under: @brothers_marshall)

by bobbyhundreds

Of course the day I’m out of the office is the day that Meghan Hundreds (front and center) lures the Ben & Jerry’s truck to stop by and give us free Greek Frozen Yogurt!  You can follow the truck as it travels around the States, and tweet ‘em at @benjerrystruck or @benjerryswest.  Look at our staff! I’m so embarassed!