In the early ’90s, a Melrose boutique named SUPERMAX represented a darker, grittier side of the bouncier, surfier, more colorful streetwear of the time. The birds of a feather that flocked around SUPERMAX ran L.A. inside and out. Underground heroes, budding rap superstars… the same characters who would decades later become the figureheads of authentic street life in entertainment, fashion, music, etc. And the apparel that disseminated from SUPERMAX would eventually lay the foundation for a new generation of streetwear, both design- and attitude-wise.

In 2010, we reintroduced SUPERMAX to the world. We wanted to honor the legacy of one of the most important tried-and-true streetwear brands. No online drop or restocks—this was only offered at our Rosewood and San Francisco locations in limited quantities. For those who were there, it felt like something bigger than merch.

• Year: 2010
  
• Color: White
  
• Size: XL
  
• Condition: Like new (no tag)

THIS ITEM IS FINAL SALE.