The “Jefe” is a classic logo rip of Japan’s biggest coffee brand, seen throughout their streets inside of the various vending machines everywhere you look. This version of the logo is infused with The Hundreds’ standard mentality of fighting back, using our classic brand slogans. The traditional mascot found on the cans is turned into a guerrilla war leader as a nod to some of the greatest fighters in history who have protected their people at all costs. Fight Back.
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