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Where heritage meets modernity :: Winter 2024

Where heritage meets modernity :: Winter 2024

Where heritage meets modernity, welcome to the collection bridging the classic with the contemporary featuring a collab tee with Sob Story.

Seasons change, and so does the rhythm of life, but things are different lately. Summers linger longer while Winter brings the unpredictable from rainy periods and snow blizzards to cold and dry conditions. It’s a new reality that calls for a new way of designing and a new approach to layering. All new shifts were considered and compacted into a collection meant to last for all the various pivots in life, bridging the classic with the contemporary for the journey ahead. Welcome to the The Hundreds Winter 2024 Collection.

Plaids and stripes remain an anchor within the collection along with our workwear silhouettes – you’ve seen it and you’ve shown love for them before, and we’re about to make you fall for the pieces once again. At first glance, the pieces appear clean, simple, and almost understated–but trust, they’re everything but.

Our plaid shirt jackets now come in premium mohair while our classic striped shirts have been reimagined to double as a thermal. And let’s talk innovation—our vests and pants feature chain-link quilting on nylon for that extra shield against the elements, marrying insulation with wind resistance and unparalleled flexibility. This is just the start.

At the heart of The Hundreds is our printables department, our tried-and-true, our bread and butter. Twenty years deep in the streetwear game has taught us that the soul of a great tee lies in its genesis—from the spark of design to the craftsmanship of its construction. So, we elevated both. The mainline graphics collection is printed in our new blanks created from a 7.5 oz 100% cotton fabric with an oversized drop shoulder and a box fit. The designs pay homage to the journeys that shape us, inspired by the wisdom that greets you at our The Hundreds Los Angeles flagship: “A man can only run so far around the world before he starts heading back home.” And home we are, with a graphic line featuring our iconic mastodon mascot, varsity and caricature reimaginings, and the timeless charm of a classic airbrush tee designed by Los Angeles artist Sob Story.

The Winter 2024 Collection is a look through the lens of what you know and love about The Hundreds, polished, refined, and ready for what’s next. The future’s bright, and we’re just getting started. Join us, and be part of a movement that’s forever forward, forever The Hundreds.

Photographer: @bydrewdevine
Models: @princessmyint & @vics.ballad
Producer: @ngobodi
Stylist: @davidrivera4

The Hundreds Winter 2024 Collection is available now. Shop the collection here or at The Hundreds Los Angeles flagship store.
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