Twenty years ago, The Hundreds embarked on its time-told journey of establishing a global streetwear brand. Along the way, we built flagship stores, published books and magazines, produced food festivals, and made television shows and films. Of all the collections, collaborations, and creations under The Hundreds’ belt, however, none became as iconic and ubiquitous as Adam Bomb.

Generations of The Hundreds fans and streetwear community have different touchpoints with the cartoon bomb and his friends Badam and Madam. Inspired by Looney Tunes cartoons and first illustrated by Bobby Hundreds in the mid-2000s, Adam Bomb was truly born of the community. Not only did our fans get to name him, but they’ve collected Adam Bomb as T-shirt designs, pants, vinyl figures, New Era caps, skateboards, and even JPEGs. In 2021, we minted out 25,000 Adam Bomb Squad NFTs as a digital library of the character’s history.

Adam’s topped the highest Times Square billboards, been tattooed on personalities like YG and Travis Scott, and cameoed in music videos and Pixar films. Like Disney and Mickey Mouse, Nintendo and Super Mario, Adam Bomb has created a world within the The Hundreds universe, developing his own brand. ADAM BOMB™ has been carried in The Hundreds’ flagship and Online Shop, as well as independent skate/street retail partners.

This July, a whole new collection of ADAM BOMB™ fashion and consumer products debuts in top Zumiez stores across the US, Canada, and online. The ADAM BOMB™ aesthetic follows our hero’s fun, youthful, personality, borrowing from old school The Hundreds themes reminiscent of ‘90s skate/rave subcultures. Although ADAM BOMB™ apparel sits in the same vein of The Hundreds’ product offerings, its price points are keyed at a different threshold to welcome everybody to his circle.

In further development of his ongoing narrative, ADAM BOMB™ joins forces with unique collaborators, like the nostalgic British children’s television series, Teletubbies. ADAM BOMB™ continues to test the creative limits and bends the boundaries of fashion IP, crossing over into home products, food, entertainment, tech and other media.

This is Adam Bomb World.

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