Last month, Bobby and the team visited the Tapatio factory in anticipation of our The Hundreds X Tapatio collaboration, dropping on none other than Cinco de Mayo. In Bobby’s words:
“As any Californian knows, your preferred Mexican hot sauce says more about you than your cola choice or political party. At The Hundreds, there’s only ever been one player in the game, and that’s Tapatio - not just for the taste, but the brand integrity, company legacy, and fascinating history that surround the 40 year old hot sauce maestros. Imagine our stoke factor upon learning that they’re just as big of fans of ours. Which then begged the question... could we ever do anything together?”
With that, we laid down the groundwork for the collaboration which Dolores of the Tapatio family calls “a good marriage.” You can read the full story of Tapatio and learn about Jose-Luis Saavedra Sr.’s grit and determination as he founded the company, our collaboration together, and the rest of the photos in the forthcoming Summer issue of The Hundreds Magazine, which will be available on May 1 through our flagship stores and authorized stockists.
We have a few surprises up our sleeves that we’re really excited about, so be on the lookout for more details as we count down the days until Cinco de Mayo.