Sports company PUMA has joined with community-powered streetwear brand The Hundreds to debut a new line of footwear, apparel, and accessories. Inspired by the transformation of streetwear over the last three decades, the ‘Cliques’ collection features bold graphic-driven pieces with heavy color blocking. Garments can be broken down into four key styles: preppy, jock, party crew, and 2020.

The PUMA x The Hundreds Windbreaker rocks a plaid print that would look at home at any ’90s concert, with a half-zip neckline and welt pockets. For a more contemporary look, try the camo PUMA x TheHundreds Reflective Windbreaker paired with PUMA x The Hundreds Reflective Shorts. Each clique is also present in the collection through an extensive range of unique tees, hoodies, shorts, and tracksuits.

The 2020 crew is represented by the RS-Pure x THE HUNDREDS shoe, which merges past and present sneaker trends with a monochromatic black camo print and a suede Formstrip. The new line also incorporates PUMA classics like the Palace Guard, Performer Mid, Clyde, and Leadcat, with a look tailored to reflect each clique.

Highlights from the accessories collection include the PUMA x The Hundreds Bucket Hat and PUMA x TheHundreds Cap with a flat brim, as well as two takes on the classic streetwear backpack.

California-based The Hundreds was founded in LA in 2003 by Bobby Kim and Ben Shenassafar. It is a classic streetwear brand and a media platform dedicated to global street culture. Their guiding focus, people over product, is also the main force behind the PUMA x The Hundreds collaboration. By exploring the progression of ‘90s street style over time, designers got a chance to create products for the consumer of today as well as tomorrow.

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