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THE HUNDREDS X HOOK-UPS

THE HUNDREDS X HOOK-UPS

By Bobby Hundreds

As part of our LIMITED+ADDITIONS program, we proudly introduce The Hundreds’ collaboration with Hook-Ups, available at flagship locations (THLA, THSF, THNY and THSM) and select authorized retailers starting this Thursday, February 21st (the line will also be available through the Online Shop on Monday, February 25th).

We’re all ’90s kids here, we were around and in love with Hook-Ups back in the heyday of baggy-jeans skateboarding. The anime and manga themes of Jeremy Klein’s novelty, niche brand were unmatched – while the other players’ art obsessed over graffiti characters and rave-isms. What really drove Hook-Ups over the top was the quirky advertising ploys, like the Ming Tran vs. Jeremy Klein pictorials of her helicopter-kicking him in Chinatown.

Just seemed like such a no-brainer to get here that I’m pretty surprised it didn’t happen sooner. I think we all figured that it could, or would, never happen. It was just that big of a pipe dream. But Jeremy Klein was down, wholeheartedly. Believe it or not, this is the first time Hook-Ups has ever collaborated on anything with anyone. So, this collection was a double honor.

Most importantly, it was a lot of fun. Isn’t that what it’s all about anyways? Thanks Jeremy, for everything you did for us – back in the day with Hook-Ups, and now with The Hundreds X Hook-Ups.

 

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