The Hundreds is pleased to announce the release of the The Hundreds Summer 2014 collection, available at The Hundreds’ flagship locations, authorized stockists, and Online Shop this Thursday, April 24th, 2014.
“Instead of interpreting the ’90s revival obviously, The Hundreds Summer 2014 explores the nuances and fringes of the era. Rather than grunge and gangster rap references, what begins to take shape is instead the suburban sun-bleached languor of average American youth in the lazy days of dial-up. We’ve looked to Magic EyeTM posters and lenticular art alongside recognizable ’90s motifs like acid wash, nu-American trims, and loud colorways. Still not straying far from our ’90s California-subcultural roots, we reconsider the season and take it back from the beach in our graphics - this is a summer of cornerstore youth, lakeside summer camps, and the interiority of cul-de-sacs and cars and records. The latest collection of wovens is our most diverse to date, with a library of mixed twills and sewn techniques, our knits have multiplied, and we’re breaking forth with a refreshed aesthetic and attitude. Which, I guess, is what the ’90s were all about.” - Bobby Hundreds
The Hundreds Summer 2014 collection continues the saga that spring started—highlighting the styles of '90s average American suburbia. The medium for disseminating the message is an all-new introduction of graphic T-shirts, cut and sew items, and accessories.