The Hundreds makes a splash for Summer 2014. Dive into this sneak peek of The Hundreds’ Summer 2014 T-shirt graphics, and scroll below for Bobby’s words on the themes that drive the collection.
Instead of interpreting the ’90s revival obviously, The Hundreds Summer 2014 explores the nuances and fringes of the era. Rather than grunge and gangster rap references, what begins to take shape is instead the suburban sun-bleached languor of average American youth in the lazy days of dial-up. We’ve looked to Magic Eye™ posters and lenticular art alongside the decade’s recognizable motifs like acid wash, nu-American trims, and loud colorways. Still not straying far from our ’90s California-subcultural roots, we reconsider the season and take it back from the beach in our graphics – this is a summer of cornerstore youth, lakeside summer camps, and the interiority of cul-de-sacs and cars and records. The latest collection of wovens is our most diverse to date, with a library of mixed twills and sewn techniques. Our knits have multiplied, and we’re breaking forth with a refreshed aesthetic and attitude. Which, I guess, is what the ’90s were all about. – Bobby Hundreds
Stay tuned to TheHundreds.com for more information on the release.