For The Hundreds, February brings a round of firsts. The upcoming Spring 2024 Collection marks the first seasonal collection of the year, and the first collection under the brand’s new Creative Director, David Rivera. In the words of The Hundreds’ Co-Founder Bobby Hundreds, “[2024] is a hallmark year for The Hundreds as we celebrate 20 years in business. We’ve survived and thrived through so many cycles of streetwear that we’re unlocking levels that we never knew existed and few brands ever get to experience. For the last couple years, we’ve turned to our Creative Director David Rivera to plot the course for the next adventure. David is a 13-year veteran of The Hundreds, working his way up the ranks in almost every creative department in the building, studying under and alongside the greats – so you’re already familiar with his language. It’s a new age for streetwear and for The Hundreds, a chapter that will be heavily narrated by David’s design and perspective on the culture. If you want to know where we’re headed tomorrow, follow David Rivera today.”
