The Hundreds is proud to announce the arrival of Bobby Hundreds’ The Hundreds Red Letter™—available now only at The Hundreds’ flagship locations and in the Online Shop.

10 years ago, at the beginning of The Hundreds story, Bobby Hundreds started designing cut/sew apparel under the auspices of his mentors, Alyasha Owerka-Moore and Ben Cheung, in Hong Kong. As the brand has grown over the years, his time has been split between Design, Editorial, Marketing, Photography, and Video. A year ago, Bobby decided that a decade of design warranted his own collection under The Hundreds.

“Concept to hanger, The Hundreds Red Letter™ is who I am, looking back, moving forward.” – Bobby Hundreds

Click below to shop each piece from the collection.

“JEFFERSON” button-up flannel shirt

:: Soft, Japanese brushed cotton buffalo plaid
:: Oxford fabric gussets at side seam
:: Dual front chest pockets with flap and button closure

“ADAMS” chambray button-up shirt

:: Japanese-made cotton chambray oxford
:: Gusseted side seams with chainstitched run-off
:: Dual front chest pockets with button-less flap closure
:: Direct embroidery on right chest
:: Contrast white buttons

“VERMONT” bomber jacket

:: Satin nylon outer
:: Nylon Taffeta lining
:: Hyena embroidery
:: Direct embroidery at chest
:: “Script” logo screenprinted above right pocket
:: Interior pocket

“BUNKER” coach’s jacket

:: Nylon Taffeta construction with black tricot lining and 380gsm fleece hood
:: Mixed screen-printed, direct-embroidered, felt appliqué and patched trim
:: Red Letter™ woven label
:: ”Bar” logo screen-printed down sleeve
:: Black enamel The Hundreds snap buttons