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New Forever Wildfire Collection.

New Forever Wildfire Collection.

By Kazie Holiday

The spirit of the Wildfire flag is about how one person’s idea can spread with the help of a community.

Wildfire signifies the next generation of The Hundreds, so the first flag (Red, Yellow, Black) bridged the old school and the new. Periodically, we will move into new color combinations that will be offered in limited numbers.

Shop Wildfire exclusively at The Hundreds flagships, select retailers, and the Online Shop.

An idea born from a dream, and shared from us to you, Wildfire is the last piece of the puzzle in a new movement for The Hundreds.

The logo itself is derived from the Los Angeles flag, but incorporates the lines from our signature JAGS pattern. If you remove the center panel, the two endpieces fit like a puzzle into a perfect square—or, a box. The overall impression is that the box has been ripped in half. It’s a metaphor for coloring outside the lines and thinking outside the box.

“The logo itself is derived from the Los Angeles flag, but incorporates the lines from our signature JAGS pattern. If you remove the center panel, the two endpieces fit like a puzzle into a perfect square—or, a box. The overall impression is that the box has been ripped in half. It’s a metaphor for coloring outside the lines and thinking outside the box.” -Bobby Hundreds

 

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