The Hundreds Announce Second Hello Kitty® Collaboration With Sanrio®
Make a statement this season with this winter-themed streetwear collection sporting everyone’s BFF, Hello Kitty

LOS ANGELES, CA, December 16, 2021 –The Hundreds and Sanrio are teaming up once again with a brand new streetwear collection focused on global pop icon, Hello Kitty. After shaking up the streetwear world with The Hundreds X Sanrio collaboration last year, it was only right to follow it up with a brand new collection focused on the star of the show.

Since being introduced in 1974, Hello Kitty’s popularity has exploded worldwide to become one of the most beloved brands in history. As a true lifestyle brand with a legendary breadth of products, Hello Kitty has become a staple in the lives of fans young and old and is introduced to new ones every day. Hello Kitty has been transformed into countless toys and massive theme park attractions, appeared in her own animation series, and now stars in her second streetwear collection in collaboration with The Hundreds.

The Hundreds X Hello Kitty collection arrives just in time for Winter and features a snowy theme, with Hello Kitty snowboarding her way around The Hundreds Slant Logo and building a snowman. The collection includes Graphic T-Shirts, Crewnecks, Pullover Hoodies, and a Coaches Jacket. It would not be a Hello Kitty collaboration without an assortment of kawaii accessories like Snapbacks and Dad Hats, Tote Bags, Socks, Pint Glasses, Coasters, Coffee Mugs, Stickers, Keychains, and a collectible Pin Set.

Get your hands on the collaboration of the year on Friday, December 17. You can find The Hundreds X Hello Kitty collection on The Hundreds App and Online Shop, as well as The Hundreds Los Angeles on Fairfax and select stockists worldwide.

About Sanrio®
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including ChococatTM, My MelodyTM, Badtz-maruTM, KeroppiTM, GudetamaTM and AggretsukoTM. Sanrio was founded on the “Small Gift, Big Smile®” philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio’s legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.

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