This Spring, The Hundreds celebrates two decades of blood, sweat, and years developing and defining the subculture they helped create within fashion. That’s 7,300 days of story-telling and 175,200 hours of putting American streetwear on the map. You get the point.

There’s no question the remnants of the pandemic have left a bitter taste and feeling of hopelessness, and while there, unfortunately, is no ‘cure’, The Hundreds is countering the negative energy with a lively and exciting new collection. As The Hundreds turns the page on chapter 20 it’s clear the brand still has so many pages to fill, stories to tell, and areas to explore. Especially the metaverse. This is, quite literally, only the beginning.

This Spring 2023, The Hundreds directed their focus on where it all began. The early 2000s. A time when the brand thrived on allover prints, classic sportswear silhouettes, and edgy art direction. This collection is no different, but it’s better. Consider this, a revival album. An homage to the 2000s with a gentle modern touch. Timeless, all while referencing a specific point in time. The Hundreds continues to breathe life into streetwear, bringing to the table one of the most balanced and well-rounded collections of the year.

A bold, charismatic color palette that sets the mood this spring season, while the clever graphics provide meaningful storytelling. From the classics like Rugby Polos and Work Jackets to Cardigans and Sweater Vests, all the way down to the studded Upset Denim and thoughtful detail in the headwear and accessories. The Hundreds design team did everything BUT miss. There’s even a one-of-a-kind Puffer Kimono that will definitely become essential during those cooler evenings.

While The Hundreds celebrates the past 20 years of trendsetting, the brand continues to progress. Most recently, The Hundreds has successfully ventured into the NFT space. Merging NFTs and fashion, this Spring collection even features a special allover T-shirt and Sweater Vest designed by NFT artist Fvck Render. By keeping the same values that the brand has instilled for two decades, the community has only strengthened and expanded worldwide. “Like any myth-based system – whether it’s fashion or the U.S. dollar, religion or political parties – the fundamental reason crypto and NFTs exist is that enough people get together to believe in them.” The Hundreds Co-Founder, Bobby Hundreds.

The Hundreds Spring 2023 Collection is here to remind you that The Hundreds is still Huge. Cheers to the past, and here’s to another 20 years.

Lookbook shot by Sariel Elkaim

Modeled by Amber Rachelle and Alex Ordonez

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