That’s so cool. Do you foresee yourself recreating other parts that are often overlooked in city building?

Thank you, I talk about collective consciousness a lot. There are a few ideas on that Milanote board that I didn’t make that were later made by someone else. I believe Only NY made a pen holder that looks like a trash can and I’ve always wanted to make a small trash can. There’s a small trash can included in the collaboration but for a different reason.

There was a project I wanted to make with shelves where it was a fire escape and I get an Instagram ad from Amazon for that every time. There are these ideas that you record but you only have so much time to execute. I was just rereading Rick Rubin’s book recently and he talks about how if you don’t act on that idea it’ll wisp away to someone else and they’ll act on it. There’s probably someone somewhere that’s going to be like, wow they did the street light.

How many samples did you go through before reaching the final version?

I have two studio assistants that I really need to shout out, Brian & Ayman. I am not as technical as they are. Ayman really made a parking lot. The amount of different street lights there were, it looked like a mall parking lot. He lined them all in the same file, like about twenty of them. Then you get the twenty and then you’re 3D printing them all to see how they feel and the scale of them. And then we went through buttons and lights which is its own world of “I don’t like how that button feels” or “that light is not bright enough” and “that doesn’t fit”. All the fun things that come with product design that I don’t think we knew going into it that we now know coming out. So it gives you a new perspective whenever you go buy a small lamp on Amazon or wherever, and you start to think of these small details.

All the small things that make such a difference in customer experience.

Totally.

I called Caos Motē a brand earlier but is that what it’s supposed to be? What do you classify Caos Motē as?

Thank you for asking that. I always say it’s a project because as much as I don’t like putting myself out there, I also think it’s necessary. I don’t like faceless brands. I feel like that’s where everything is going these days. I think that’s why we love Bobby so much because you know it’s Bobby Hundreds and there’s a person behind it. That’s why I loved Huf so much, I still do. Rest in peace Keith Huf. Same with Benny Gold. I think that’s why with bigger brands, you see Pharrell and the late Virgil behind the creative heads. We want a person and we want personality. For a while, I didn’t own Supreme because you couldn’t tell who owns Supreme so I didn’t own it. I think the guy’s name is James Jebbia, I don’t know much about Supreme. I didn’t like the idea of not knowing the person behind it.

Your cart

Your cart is empty