I remember seeing Quavo in the rhinestone Absent hoodie, too, right?
Unathletic: Billie Eilish wore it before he did.

Parker: Late 2018, early 2019. She was the first official artist to wear Absent. It was the first time we had a big celebrity placement. She’s arguably one of the biggest artists in the world.

How did that happen?
Unathletic: Was it her Norway tour?

Parker: Her stylist Samantha reached out to us and said, “hey Billie is starting her Norway tour. These are the pieces we want but we need them tomorrow” and we got the email at noon.

Unathletic: I sent her the hoodie off my back.

Parker: At this time, we didn’t have the money to mass-produce this shit so we’re sending samples, prototypes…

Unathletic: Worn shit.

Parker: We didn’t see anything for two weeks and then she opened up her tour wearing it. It’s like all you see in her tagged photos. It was that shirt over and over again. She didn’t tag us but that weekend we gained like 8,000 followers. You know those Billie Eilish outfits Instagram pages, we got tagged in a few of those and they had over 100,000 followers. And we would get tagged every weekend. I remember I woke up at noon that day and I had about 80 texts saying, “Go look at your phone.”

Unathletic: We always respond to those stylist emails.

Parker: From there, we’ve built a really good relationship with her. And Zoey. She’s the one that got us on Quavo and Tyga.

Unathletic: Had Parker flying out to New York to style Quavo for SNL.

Parker: Yeah, they flew me out to New York in February to help style Quavo for Saturday Night Live. I never posted anything about it because it was some lowkey shit.

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