As the warm embrace of Summer drifts further into the rearview mirror and the momentary breezes become months-long freezes, we’re going to need little reminders of that sunkissed splendor. As we hunker down for hibernation, it will keep spirits high to think of days spent on the beach and the seemingly endless nights filled with backyard beers and friends around the fire.

We need Blondie Beach now more than ever. If you’ve been paying any attention at all to The Hundreds or LA streetwear and party culture over the past few years, you certainly know the boys of Blondie Beach. For our first collaboration last year, we interviewed the BB guys in-depth about their origin story and the idea that Blondie Beach could be more of a mindset than a physical place. That last part is especially comforting if you’re waiting in line for one of their packed-out events.
So, now you’re sitting there like awesome, I don’t need to get flewed out or go half on a timeshare to get away to Blondie Beach… but how do I get there?
Much like meditation, you must eliminate all outside distractions and place yourself in the kind of mind state that allows for optimal Blondie Beaching. You have to be able to channel your inner Brice Waller and laugh like absolutely nobody else within five miles is listening. You have to ball like you’re already in the league. You have to have at least four functional zippers on your clothing at all times. You have to lift up your friends by saying “sheeeeeeesh” when they wear a new pair of kicks for the first time, even if you only mean “sheeesh.” You have to know how to ski whether there’s snow or not. Like the great Errol Chatham, you must listen to “IYKYK” by Babyface Ray while you form your fits. You have to be unafraid of trying anything, from new foods to extreme experiences.
Listen, nobody said it was easy. It’s actually kind of a complicated system. And that’s why we switched up from the carefree beach theme of our last collaboration with Blondie Beach to a new baseball motif. Because Summer isn’t all about relaxing 24/7 my dude. You have to grind through the dog days of summer to earn those priceless moments of blissful escape. Grinding in the gym, grinding at work, grinding up all the BB for the blunts we’re going to need on this mental vacation. It’s a lot of grinding. Hence the guns.

There is no single key that will grant you access to the paradise that is Blondie Beach, but rather many kinds of Infinity Stones that you must piece together on your journey to achieve Eternal Summer. And as much as we’d like to share the complete guide with you, part of that journey is figuring it out for yourself.
One way to learn the ways of Blondie Beach is tuning in to their show Blondie Beach House, exclusively on the Nike SNKRS app. Season two of the smash hit show premieres tomorrow on SNKRS and the boys have a lot of surprises in store for viewers this time around. If you thought the first season was big, just wait. For the vast majority of us, watching Blondie Beach House is the only way to leave the SNKRS app with a smile on our faces.
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THE HUNDREDS X BLONDIE BEACH DROPS WEDNESDAY NIGHT AT 9 PM PT
