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DOT COMA.

DOT COMA.

By Luis

In this industry, nothing is guaranteed, and even less is expected. Things can change on a whim and either you can take the blow without realizing it or have your survival kit ready for the next phase of your existence. I’ve spent the good part of the last 6 years working in editorial, since my art school days chasing down sneaker releases in San Francisco. Speeding through the road less traveled, I took a lot of risks during college, maybe not because I had any sort of foresight, but because I was just a naive kid wanting to see what was on the other side of the mountain. Having built my resume within the digital, and now physical, pages of Hypebeast, amongst other publications, I’ve been beyond blessed with experience on so many fronts. From brand, web and visual consulting, to design and photography. I’ve definitely had my hand in the Royal Dansk cookie tin more than a few times. I don’t claim to be a master of all, but a jack of all trades, yes.

When Ben and Bobby came calling, the idea of what they wanted to build sounded like no easy task, but the prospect of what we could change was motivation enough to really think about it seriously. Thehundreds.com isn’t another product feed website, it isn’t another blog or another page claiming to be something it’s not. It’s really simple in its approach. A platform of honesty and a genuine approach to show the world our lives from a different perspective. A way to not only see what’s on the other side of the mountain, but move it.

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